Press Release
Labelist Cosmetics Skin Care Package by Brava Design Wins the Bronze A' Design Award in Packaging Design
Brava Design honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Labelist Cosmetics Skin Care Package by Brava Design, designed for Labelist Cosmetics, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Labelist Cosmetics Skin Care Package
Labelist Cosmetics’ packaging has been designed taking into account current sector trends. Soft but very bright colors have been used to attract the customer's attention. An attempt has been made to differentiate the three levels of the product: essential, treatment and intensive through packaging, color and touch. The result has been achieved the result by applying the different inks, varnishes, types of paper and finishes.
About Brava Design
Gal·la Termes is the founder and creative director of Brava! Design, a graphic design studio specialized in packaging and art direction, based in Sant Cugat (Barcelona). She has a background in design, advertising, strategy and communication and is in love with packaging. She also directs and organizes the Creatus Dominus design and creativity festival since 2015.
Award Record
Brava Design is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/111621
- A' Design Award Page: https://competition.adesignaward.com/111621
- Media Showcase: https://www.designnewsroom.com/!111621
- Laureate Profile: https://designers.org/d/244977
- Further Information from the Laureate: http://itsbrava.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Labelist Cosmetics Skin Care Package
- Function
- Skin Care Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Gray, Dark Salmon, White and Light Steel Blue
- Images
- 5
- Client
- Labelist Cosmetics
The Recognition
- Laureate
- Brava Design
- Country
- Spain
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111621
Credits
- Team
- Gal-la Termes, Esperança Figuerola, Marta Rodríguez and Antonio Castilla
- Image Credits
- Martí Casanellas; Marc Xalabarder
Design Details
- Unique Properties
- Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
- Inspiration
- The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
- Research
- In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
- Challenge
- The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
- Realization and Technology
- 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
- Operation and Interaction
- The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
- Project Duration and Location
- The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
- Specifications
- 60 x 36 x 106 mm A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
- Keywords
- cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
