Press Release
Silver A' Design Award in Furniture Design Goes to Golden Butterfly Chair by Wingstone Casa
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Wingstone Casa for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Golden Butterfly Chair by Wingstone Casa has been granted the Silver A' Design Award in the Furniture Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Golden Butterfly Chair
Golden Butterfly is a chair designed for household interiors. The form is abstracted from a butterfly, drawing on the silhouette, the wing patterns and the natural colors of the insect. The frame is made of metal, selected for long service life and a very low damage rate. Each chair receives more than thirteen hand spray painting procedures, and all coatings are eco-friendly paints. The seat pad is made of microfiber instead of genuine leather. The chair measures 550 mm in width, 550 mm in depth and 710 mm in height.
About Wingstone Casa
WingStone Casa is a top-notch home furnishing brand founded in China, with a flagship store located in the Art Design Center, ShenZhen. Its exceptional polished design is a perfect integration of original furniture, brilliant insight, refined craftsmanship, and distinguished artwork from respective artists. The great admiration to nature is like the blood running within, which vitalizes the creations, constructs the framework, and finally forges the soul of the brand. The application of natural veneer stone, metal, and leather material shows great adaptation to a wide range of diverse home environments.
Award Record
With this recognition, Wingstone Casa is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/111744
- A' Design Award Page: https://competition.adesignaward.com/111744
- Media Showcase: https://www.designnewsroom.com/!111744
- Laureate Profile: https://designers.org/d/288162
- Further Information from the Laureate: https://www.wingstonecasa.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Golden Butterfly Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Black, Dark Slate Gray, Dim Gray and Dark Olive Green
- Images
- 5
The Recognition
- Laureate
- Wingstone Casa
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111744
Credits
- Team
- Ke-Fei Zhang and Hui-Zi Zhang
- Image Credits
- 5: Photographer WINGSTONE CASA, Golden Butterfly, 2019.
Design Details
- Unique Properties
- The Golden Butterfly Chair is an original household product jointly developed by Professor Ko-Fei Chang and Wingstone Casa; it took up 6 months of time from the proposal confirmation to factory implementation with countless of adjustment and modifications during the process to finally end up with the Golden Butterfly Chair.
- Inspiration
- The Golden Butterfly Chair, as its name implies, originated from butterflies in nature; dancing butterflies are graceful, and the form of their flying wings is wonderful. The designer advocates to introduce the vitality of nature to the household living, hence the ultimate iconic style element was abstractly refined from a butterfly, such as the silhouettes, the patterns of the wings and even the color of the organism, which was further reshaped and structured to create this piece of work.
- Research
- The Golden Butterfly Chair is of metal, which can be inherited for all eternity with an extremely low damage rate, all coatings for the product are eco-friendly paint, capable of guaranteeing sustainable development of the society while completing the artistic creation. The seating pad for the work has adopted microfiber material as we reject the use of genuine leather, and the brand further employs artificial materials.
- Challenge
- The project went through 2 factory replacements during the implementation process, and the work was only perfectly actualized when it encountered the third factory. A degree of difficulty exists for the craftsmanship of the Golden Butterfly Chair, resulting in an extremely high demand towards the level of production experience, the brand and the designer needed to take on all types of pressure during the implementation process in order to re-confirm the collaborative company.
- Realization and Technology
- After the black body has been completed, we were certain that the product color is an important step, and in order to complete the designer’s pursuance towards the sense of nature and time, we developed many colors and compared them with the most natural color presentation with butterflies, each product requires more than 13 procedures of spray painting craftsmanship by hand to eventually perfectly demonstrate the unique temperament of the Golden Butterfly Chair from within.
- Operation and Interaction
- The first three stages of the work development were the initial phase for the proposed design. The designer sketched ideas on paper, and that was the first presentation of the product, this was the stage with vague ideas, where the designer’s imagination was not restricted with the lines, and each sketched draft line was the combination of the inevitable and the occasional, whereas the work will enter the second presentation as the construction of prototype when the feeling was confirmed.
- Project Duration and Location
- Proposal confirmation in March 2019. Market launch in September 2019.
- Specifications
- Width 550mm x Depth 550mm x Height 710mm
- Keywords
- Chair, Furniture, Product, Homeware, Design
