Press Release
Alma Kamal Receives the Silver A' Design Award for Stet Editorial Design in Print and Published Media Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Alma Kamal for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Stet Editorial Design by Alma Kamal has been granted the Silver A' Design Award in the Print and Published Media Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Stet Editorial Design
Stet is an editorial design project that proposes new forms for the printed book. The project responds to reading habits shaped by the internet, which have become non-linear while book design has remained largely unchanged. Stet includes two redesigned books, two promotional booklets, three educational booklets and a biannual publication. One book divides the content into four levels of reading with word counts and time estimates. The other book is fragmented into short sections, so reading can begin on any page. All items are printed on Mohawk paper.
About Alma Kamal
An award-winning graphic designer with a serious passion for print. Alma moved across the globe to learn more about design, herself and others. She believes that design can be applied to literally everything, but it works best when utilized to spread knowledge, love and compassion. Alma has been a designer for over 13 years and has worked in variant industries, including a few print centric places such as Chronicle Books and Brownbok magazine where she was a Creative Director in charge of a bi-monthly magazine as well as many other projects. Alma also worked on a catalogue for one of Takashi Murakami’s exhibitions.
Award Record
This recognition makes Alma Kamal a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/112612
- A' Design Award Page: https://competition.adesignaward.com/112612
- Media Showcase: https://www.designnewsroom.com/!112612
- Laureate Profile: https://designers.org/d/263947
- Further Information from the Laureate: https://www.alma-kamal.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Stet Editorial Design
- Function
- Editorial Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Black, Linen, Gainsboro, Dark Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Alma Kamal
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112612
Credits
- Team
- Alma Kamal and Illustrator: Hamda Alnaimi
- Image Credits
- Illustration Copyright: Hamda Alnaimi
Design Details
- Unique Properties
- The world has changed. It has evolved drastically since the invention of movable type, and so have humans. The internet has reshaped reading habits from linear to non-linear. The printed book, however, still retains its traditional form, which causes a disconnect between the reader and the ink on paper. This gap gave reason for Stet to exist. Stet aims to come up with new forms of the printed book to encourage more people to read print, as well as important subjects like Humanities.
- Inspiration
- Social Psychology books, Humanities, are essential to people’s growth. They educate, entertain and broaden minds and imaginations. Unfortunately, the design of these books is not nearly as exciting as its contents and it has been static for decades. Reading habits, however, have completely changed due to the internet and are now nonlinear. Therefore, a proposal was born for a new way to design those books.
- Research
- First, the designer thought about her relationship to the topic, as well as personal views, examined how designers’ voices are shaped by individual life experiences and personal outlooks through a series of posters that each show a distinct view on the topic chosen, then an 80 questions about the topic. An intensive research was then performed in many directions in order to create a mind map to explore the environmental, economical, social, cultural, political and personal impact of the topic. The next step was to decide who the audience is and create cards for these characters.
- Challenge
- Concept details for the Non-Linear book—Different Levels of Reading; the content is divided into 4 different levels of reading. The first 3 require a lot less time and effort than the 4th one. This gives the reader a choice of how they want to approach the information at any given time. Also, each of these levels starts off with the word count and time estimate of how long it might take you to read through. Extra side information; short biographies of mentioned scientists/names in the text are added in the margins to give the reader a quick introduction.
- Realization and Technology
- The project consists of 2 redesigned books, 2 promo booklets,a series of 3 educational booklets, a website and a biannual publication. Adobe InDesign, Illustrator and Wix were used for the entire project. All material was printed on Mohawk paper. The educational booklets and promo booklets were saddle stitched, the redesigned books were perfect-bound and the publication was loosely folded with a green rubber band. The publication includes a few bound-in that were saddle-stitched.
- Operation and Interaction
- In this project, design is used to extend the readability and engage readers in a more dynamic narrative experience. Deliverables are a series of 3 booklets. These function as tips for beginner graphic design students and self-publishers about grids, binding, and basic laws of self-publishing. A biannual publication about the latest trends in book design, which designers are breaking the rules and coming up with new exciting definitions of the book.. People like Unit Editions, Visual Editions, Don Norman, and even student projects worth mentioning, as well as reading-related articles and new books worth reading. A formally designed book.
- Project Duration and Location
- The project started in 2017 and finished in December 2018 in San Francisco.
- Specifications
- Redesigned Books: 5x7" Publication: 9.5x12.5" Promo Booklets: 4x9" Educational booklets: 1. Self-publishing Guide: 4x6.5" 2. Grid Guide: 6x8.5" 3. Binding Guide: 8x10.5"
- Keywords
- Print Design, Editorial Design, Publication, Identity, Graphic Design, Website, Book, Promo Booklet, Education Booklet, Branding
