Press Release
Volkan Dogan - Pubinno, Inc. Receives the Bronze A' Design Award for Smart Clean Beer Line Cleaning in Hospitality, Restaurant and Catering Products Design
Volkan Dogan - Pubinno, Inc. recognized for hospitality, restaurant and catering products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Hospitality, Restaurant and Catering Products Design category for Smart Clean Beer Line Cleaning by Volkan Dogan - Pubinno, Inc., designed for Pubinno, Inc.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Smart Clean Beer Line Cleaning
Smart Clean is a portable device for cleaning draft beer lines in bars. The compact unit stands inside the bar, so an external cleaning service is not needed. The bartender connects water and power, switches the line input from the keg to Smart Clean, and starts the cycle from a mobile application. Four lines are cleaned at the same time. Each cleaning process is adjusted to the usage, beer type, cooling system and line length. The body is made of formed aluminium sheet metal, and the handle is covered with leather.
About Volkan Dogan - Pubinno, Inc.
Pubinno is a San Francisco based technology company with its smart solutions and high class service in every step of the journey. Pubinno aims to help stakeholders in the entire draft beer ecosystem by helping them manage their draft beer operations more efficiently, and by delivering them excellent quality of pub service through the Perfect Beer taste. Pubinno brings forward an advanced technology to the draft beer ecosystem with AI, Robotics and IoT, providing a significant development that has not been seen in the last decades in the ecosystem.
Award Record
This recognition makes Volkan Dogan - Pubinno, Inc. a winner of 1 A' Design Award.
About the A' Hospitality, Restaurant and Catering Products Design Award
The A' Hospitality Products Design Award is an international design competition recognizing good hospitality products by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to hospitality product designers, industrial design studios, hospitality brands and hospitality product manufacturers from all countries. Typical entries include menu boards, beverage dispensers, buffet equipment, hotel furniture, tableware sets and catering trolleys. The awarded hospitality products designs are published at https://designers.org/design-category/hospitality-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/113675
- A' Design Award Page: https://competition.adesignaward.com/113675
- Media Showcase: https://www.designnewsroom.com/!113675
- Laureate Profile: https://designers.org/d/290980
- Further Information from the Laureate: https://pubinno.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Smart Clean Beer Line Cleaning
- Function
- Beer Line Cleaning
- Category
- Hospitality, Restaurant and Catering Products Design
- Discipline
- Service Design
- Industry
- Food & Hospitality and Furniture & Home
- Colors
- White Smoke, Silver, Dark Gray, Light Slate Gray and Lavender
- Images
- 5
- Client
- Pubinno, Inc.
The Recognition
- Laureate
- Volkan Dogan - Pubinno, Inc.
- Country
- Turkiye
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113675
Credits
- Team
- Volkan Doğan, Mert Can Çinka, Ahmet Necdet Alpmen, Bartu Ören, Ömer Arslan and Gamze Orhanoğlu
- Image Credits
- Images and videos: Creator: Volkan Dogan / 2021 and Pubinno, Inc.
Design Details
- Unique Properties
- Smart Clean conducts a unique line cleaning process for each beer line depending on the usage, beer type, cooling system and line length for maximum quality with minimum resources. Also, Pubinno’s Aqua Vibra technology shakes the line cleaning solution inside the beer lines from different directions for additional friction on the inner walls of the beer lines which allows to use less resources during the entire cleaning process. Aqua Vibra makes 80% more effective cleaning.
- Inspiration
- Current and most widely accepted method to clean beer lines is hiring a maintenance team so as to visit and clean all of them periodically.(min 1 time per 2 weeks) Nevertheless, it is prone to human error, and also lack of standardization and untraceable operations are other concerns. Smart Clean is the world's first AI powered portable beer line cleaning device. There is no necessity for maintenance teams because each pub can do their own beer line cleaning individually and more importantly, automatically.
- Research
- As a result of the user interviews, there is high level of dependency on 3rd parties and human touch and no place for large and built-in devices in the bars.That’s why Smart Clean designed portable, compact and fully automated. The prototypes was tested by 29 bartenders working different bars, and all these operations were videotaped. The parts that users have difficulty in understanding and using are redesigned. Finally, it was given to the use of a bar for 2 months and no problem was encountered.
- Challenge
- After Smart Clean, bartenders started to do what 3rd parties cleaning team did. This means an extra workload for bartenders. Therefore, in order for them to be satisfied with the Smart Clean It had to be a fully automatic, traceable, highly aesthetic, user-friendly and ergonomic product compatible with the bar environment. Besides all these, Smart Clean had to be designed as the most affordable solution among existing alternatives and compatible with 5 types of keg adapter commonly used in the world. Also some bars will use the Smart Clean in the cold storage, thats why handle is covered with leather to eliminate the cold metal feeling.
- Realization and Technology
- Aliminium sheet metal forming methods have been used to minimize cost, such as laser cutting, bending, and welding. On top of hemming and cross bending; flanges have been integrated on critical sections of the design to minimize the wall thickness, while maintaining rigidity of the parts.Cleansing concentration is prepared precisely through dosage technology used in healthcare, and at the optimum level customized for each single beer line thanks to IoT driven database and AI algorithms
- Operation and Interaction
- Smart Clean is a portable device which is located inside the bar, so there is no need for a third-party cleaning service to come in. After plug water and power input the bartender, just switches the input of the draft beer line from kegs to Smart Clean. Then, the bartender connects to the Smart Clean via bluetooth from application and all she/he has to do is press the start cleaning. Then, the whole process is carried out automatically for 4 lines at the same time according to the beer type, line and cleaning history in the perfect way.
- Project Duration and Location
- The project started in January 2019 in Istanbul and finished in October 2020 in Istanbul. It started to be used at 251 Pubinno bars in November, 2020. It will announce as an online product launch in April 2021 and exhibit BrauBeviale, Nuremberg in November 2021.
- Specifications
- 500 mm x 350 mm x 350mm Device has 3 connection points; water entry, power plug and keg adapter sockets. Every connection port has been designed with a "plug & play" mindset, such that it takes 3 minutes to deploy a device and get it running; and 3 minutes to remove the connections and close the device once the operation is done. On the other hand, Smart Clean Validated in VLB Institute in Berlin,Germany
- Keywords
- Artificial Intelligence, Automated, Beer-line Cleaning, Robotic, Portable, Compact, Plug&Play
