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DesignNewswire · COMO, Italy ·

Yuefenghua Sales Center by Yang Li Receives the Silver A' Design Award in Interior Space and Exhibition Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yang Li for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Yuefenghua Sales Center by Yang Li, designed for Eh Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Yuefenghua Sales Center

Yuefenghua is a sales center interior located in Hangzhou, China, covering 300 square meters. The design follows the concept of seeing the future. Three frames are inserted into the entrance, the discussion area and the sand table area. The frame at the entrance is combined with transparent acrylic brick, so visitors can view the whole space from outside. The frames in the discussion area and the sand table area use colored acrylic brick to enclose the main areas and attract attention. Black and white marble, clear acrylic and Klein blue create contrast and a rich play of light.

About Yang Li

YangLi, a post-80s designer, has been in the interior design industry for more than ten years. He wonmany awards at home and abroad. His design philosophy is: "I can give you what you can think of and what you can't think of, follow me to feel the thrill of subverting traditional spatial thinking and restraint." He is good at sales office and model room design. He has unique design thinking and ideas.

Award Record

This recognition makes Yang Li a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yuefenghua Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Silver, Light Gray, Gainsboro, Dark Gray and Light Slate Gray
Images
5
Client
Eh Design

The Recognition

Laureate
Yang Li
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#113773

Credits

Image Credits
Photographer Threeimages, Yuefenghua, 2020.

Design Details

Unique Properties
Frames are inserted into three main areas, entrance, discussion area and sand table area. The frame in the entrance is combined with transparent acrylic brick, so customers can see the whole space from outside. Frames in the discussion area and sand table area are combined with colorful acrylic brick, which enclosure the most important area of sales center, to catch attention and foil space atmosphere.
Inspiration
This project is located in Hang Zhou, which is a fast-growing city in China. This project use "see the future" as concept. Three frames are inserted into the space, to enrich the spatial relation and express concept. Dramatic conflict between Klein blue and black and white shows great energy of Klein blue.
Research
With the aesthetic perspective of New Modernism, the design returns to the essence of home in a rational way of thinking. While emphasizing order and function, the design injects peace, tranquility and warmth. It expresses the life connotation and contemporary temperament with rich creativity, turns the space into a life body interwoven with practicality and aesthetics, and endows the space with light luxury, elegant and comfortable living atmosphere.
Challenge
On the basis that modernism has become the practice of global design, the concept of "less is more" has been widely spread, and even has become a kind of overflowing universalism. However, design should not be formula and model. Only when modern design is deeply rooted in the exploration of innovation, diversity and richness, can we truly realize the beauty and prosperity of life.
Realization and Technology
Marble with black and white color, and colorful acrylic brick are main materials. Two materials both have rich texture, but huge difference in color.
Operation and Interaction
Frame and Klein blue express the project's concept "see the future". Crystal clear acrylic brick and massy marble also bring rich feeling of interaction of light.
Project Duration and Location
The project started in January 2020 in Hangzhou and finished in April 2020 in Hangzhou.
Specifications
The project covers a total of 300 square meters.
Keywords
Interior, Commercial, Sales Center, Frames, Elegant, Cultural, Yuefenghua, Morden

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