Press Release
Chained Mask by Noelle Ulian de Freitas Is Granted the A' Design Award in Limited Edition and Custom Design
Noelle Ulian de Freitas acknowledged for limited edition and custom design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Limited Edition and Custom Design category for Chained Mask by Noelle Ulian de Freitas, designed for No.elle. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Chained Mask
Chained is a face mask designed for daily protection and comfort. The mask is sewn with a double layer of antiviral fabric and has an opening at the lower edge, where a third layer such as a tissue or a piece of a surgical mask can be inserted. The right side carries a hand-drawn jaw line, human teeth and a chequered pattern in synthetic leather. The left side is trimmed with two strips of nickel silver chain, and a third strip passes around the back. Chenille straps allow the mask to be worn on the ears or hung around the neck.
About Noelle Ulian de Freitas
Noelle is described as a ambitious entrepreneur. She has been increasing her skills about fashion and design over the past few years. She is a complex figure in the society, but essential for others to be inspired by her and to broke the pattern of the society itself. Noelle feels in her bones that she has a higher purpose in the fashion industry, because of her open mind, empathy and lack of care about what others think. She’s the perfect mixture of recklessness and sweetness. The society wouldn’t be that interesting if people like her didn’t exist.
Award Record
This recognition makes Noelle Ulian de Freitas a winner of 1 A' Design Award.
About the A' Limited Edition and Custom Design Award
The A' Limited Edition Design Award is an international design competition recognizing best limited edition products by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to limited edition designers, custom design professionals, luxury brands and established companies from all countries. Entries typically include limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections and modified automobiles. Awarded limited edition designs are published at https://designers.org/design-category/limited-edition
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/113910
- A' Design Award Page: https://competition.adesignaward.com/113910
- Media Showcase: https://www.designnewsroom.com/!113910
- Laureate Profile: https://designers.org/d/291552
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chained Mask
- Function
- Mask
- Category
- Limited Edition and Custom Design
- Discipline
- Communication Design
- Industry
- Luxury and Arts
- Colors
- Silver, Tan, Dark Slate Gray, Rosy Brown and Dim Gray
- Images
- 5
- Client
- No.elle
The Recognition
- Laureate
- Noelle Ulian de Freitas
- Country
- Brazil
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113910
Credits
- Team
- Gennaro Kindel Fattori and Maria Giulia Demetrio Dias
- Image Credits
- Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.; Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021. Video Credits: Noelle Ulian de Freitas (Videomaker, Editor and Creator), Gennaro Kindel Fattori (Photographer), Maria Giulia Demetrio Dias (Model), Laura Padaratz (Singer), +Dill (Studio), Chained, 2021.
Design Details
- Unique Properties
- The essence of the project is based in a single mask design that come along with a different, innovative and creative design. Attending to the pandemic rules with focus in versatility and comfort. Is sewed with a double layer of a antiviral fabric and with a open space in the bottom of the mask to insert a third layer of protection, as a tissue or a cut piece from another surgical mask. A non-standard differential of crativity, practicality and authenticity for this design.
- Inspiration
- Eyes need to talk and scream your feelings a lot more than they used to. As the pandemic evolves, the human beings are bound to stay inside and the feeling of staying at home out of obligation is almost a prision. Being tied with a chain almost feels the same. Dead inside and tied against our will. This unique piece is a mix of the study made in Central Saint Martins - London, about the underground life, the city of London and the Balenciaga creations from Paris FW 2020 as the main inspiration.
- Research
- The research is a diagnostic design because is looking to evaluate the underlying cause of a specific topic and phenomenon: the pandemic. Therefore, this project came duo to pandemic needs. Based on personal health, security and culture. Specifically made to help others and give a more fashionable air to their new day-to-day looks. About the methodology used, was the conclusive type of research because it was a well structured design with a definitive methodology that was tested and carried out to formulate hypotheses through crative thinking and internet researches.
- Challenge
- There was obstacles that came the development and creation of the project. Exclusively to create a design that could speak for itself to send and translate my experience at Central Saint Martins in 2017 that allied comfort, protection and my already built illustration collection inspired in the city that lives in my heart, the underground London and Balenciaga creations. Another big challenge was to sew the synthetic leather on another fabric because the leather doesn't slide easily on the sewing machine, thereby not leaving a perfect seam at first.
- Realization and Technology
- The mask is sewed with a double layer of a antiviral fabric, with polyester sewing thread and a application of a hand drawing jaw line, human teeth and a chequered pattern in a synthetic leather fabric for the right side. On the left side of the mask there are two strips of nickel silver chain. There's another third strip chain that goes around the back of the mask too. The two strings that goes on the ear to hold the mask are made of chenille. Besides the fact that the mask is functional, it is also stylish and comfortable.
- Operation and Interaction
- The mask is supposed to be worn on the face, one ear after the other. Can be used hanging around the neck aswell when the person is at a place where could be removed, like at a restaurant or to drink something. Protecting from viruses in general, but at the moment specially COVID-19. Every person who feel the need to wear a mask or feel uncomfortable at the enviroment that is inserted is welcome to use for your own protection.
- Project Duration and Location
- The project started in November 2020 in Florianópolis and finished in February 2021 in Florianópolis.
- Specifications
- Width 700 mm (350 mm bended) x Depth 5 mm x Height 160 mm x Weight 50g
- Keywords
- ergonomics, boldness, comfort, protection, fashion, style, exclusive, limited edition, made in Brazil.
