Press Release
Aleksandra Toborowicz Receives the Bronze A' Design Award for Music of the Skalne Podhale Region A Manual for Learning Highlander Music in Print and Published Media Design
Aleksandra Toborowicz recognized for print and published media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Music of the Skalne Podhale Region A Manual for Learning Highlander Music by Aleksandra Toborowicz, designed for Polskie Wydawnictwo Muzyczne, has been granted the Bronze A' Design Award in the Print and Published Media Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Music of the Skalne Podhale Region A Manual for Learning Highlander Music
Music of the Skalne Podhale Region is a manual for learning highlander music. The three-volume set covers theory, finger notation and music notation, and is accompanied by recordings. Each volume opens flat, which allows comfortable use while music is performed. The cover graphics combine a mountain horizon with the look of a sound recording in a music editing program, and form a mirrored image that recalls reflections in mountain lakes. Titles and graphics are printed by silk screen on raw linen with red threads, a reference to traditional highlander costumes.
About Aleksandra Toborowicz
Dr Aleksandra Toborowicz is a Polish graphic designer, muralist, painter and academic teacher – Professor Assistant and Head of the Lettering and Typography Studio and Vice Dean of the Faculty of Graphics Art at the Jan Matejko Academy of Fine Arts in Cracow, Poland. PhD degree (Doctor of Arts) at the Jan Matejko Academy of Fine Arts in Cracow in 2015. In 2008 graduated from the Faculty of Graphics Art at the Academy of Fine Arts in Cracow (Poland). DESIGNER / PAINTER / MURALIST / LECTURER Graphic designer, designing mostly for typography, publishing, murals and installations.
Award Record
This recognition makes Aleksandra Toborowicz a winner of 9 A' Design Awards. The awards span the editions from 2014 - 2015 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/114700
- A' Design Award Page: https://competition.adesignaward.com/114700
- Media Showcase: https://www.designnewsroom.com/!114700
- Laureate Profile: https://designers.org/d/142119
- Further Information from the Laureate: https://bit.ly/3rdlhqF
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Music of the Skalne Podhale Region A Manual for Learning Highlander Music
- Function
- A Manual for Learning Highlander Music
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Yellow Green, Olive Drab, Olive, Lavender and Dark Slate Gray
- Images
- 5
- Client
- Polskie Wydawnictwo Muzyczne
The Recognition
- Laureate
- Aleksandra Toborowicz
- Country
- Poland
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114700
Credits
- Image Credits
- Aleksandra Toborowicz – photos
Design Details
- Unique Properties
- The textbook prepared by Krzysztof Trebunia-Tutka is the first such comprehensive publication in Poland devoted to highlander music. They consist of 3 volumes: "A handful of theories" (the most substantively and visually diverse), "Finger notation" and "Music notation" as well as recordings with which people who want to learn the secrets of highlander music should become familiar with. The graphics on the covers refer to the mountain horizon view and sound recording (recording the soundtrack in a music editing program).
- Inspiration
- The aim of the graphic design was to translate the foundations of highlander traditions into modern design ideas. The project priority was to show the "spirit of Polish mountains" and the energy of highlander music. The concept is a story intertwined from several threads that overlap and harmonize with the content on different levels. Conditions: traditional Polish highlander (Tatra) music, energy, mountains’ landscape, music processing program.
- Challenge
- The publication is a specific anthology of the most important and beautiful highlander melodies and songs, often forgotten or rarely performed.
- Realization and Technology
- The title and graphics printed on covers are in the silk-screen technology. The elastic belly band around the three-volume release evokes associations with a vertical line ("scale" - marker) in an audio processing program. Red color accents: threads, end paper and elastic contrast with the green and black of the covers, they are an additional portion of energy. The use of raw linen with a strong weave and red threads is a reference to traditional highlander costumes.
- Operation and Interaction
- The publication is opened "flat", which ensures the comfort of using individual volumes while performing music.
- Project Duration and Location
- 2019–2021; Kraków; Poland
- Specifications
- Format: 23,5 cm x 30,5 cm; Number of pages: vol. 1: 88, vol. 2: 344, vol. 3: 300; Cover: 73250 Brillance canvas, silkscreen; End paper: Antalis PopSet Ultra Red 120 g/m2; Inside paper: Alto Naturel vol. 1,5, 100 g/m2; Inside print: vol. 1: offset 5+5 (186 U Pantone + CMYK), vol. 2: offset 2+2 (black + Pantone 583 U), vol. 3: offset 2+2 (black + Pantone 583 U); Circulation: 1000; sewn-glued binding; red threads; red elastic-belly band
- Keywords
- music, tradition, mountains, music processing program, highlander, tatra, notes, music notes,
