Press Release
Zhuliguan Hote Hotel Logo by Zhongxiang Zheng Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Zhongxiang Zheng honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Zhuliguan Hote Hotel Logo by Zhongxiang Zheng. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Zhuliguan Hote Hotel Logo
Zhuliguan is a themed hotel focusing on bamboo culture, The pattern looks like both a bamboo and swallows, making people to expect the start of a new journey. The logo presents a development from nothing to something, which originally comes from philosophical Taoism. Its change carries the philosophy of traditional Chinese Taoism "Out of Tao, One is born. Out of One, Two; Out of Two, Three; Out of Three, the created universe", implying "The Tao way follows nature".
About Zhongxiang Zheng
Zhongxiang Zheng, logo and brand designer, born in Wenzhou, China in 1982, has been committed to the research and implementation of logos and brands for a long time. Currently based in Hangzhou, China, he is the head of two design companies and his design is mainly in the field of the exploration and learning of Chinese traditional culture in design. The designer desires to establish a series of complete and effective visual design and brand strategies for customers under the correct brand definition.
Award Record
This recognition makes Zhongxiang Zheng a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/114786
- A' Design Award Page: https://competition.adesignaward.com/114786
- Media Showcase: https://www.designnewsroom.com/!114786
- Laureate Profile: https://designers.org/d/285849
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhuliguan Hote Hotel Logo
- Function
- Hotel Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Lavender, Light Gray, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Zhongxiang Zheng
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114786
Credits
- Image Credits
- Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.; Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019. Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.
Design Details
- Unique Properties
- Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
- Inspiration
- The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
- Research
- Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
- Challenge
- it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
- Realization and Technology
- Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
- Operation and Interaction
- We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
- Project Duration and Location
- This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
- Specifications
- UV, hot stamping Bags:Depth330mm x Width250mm x Height80mm Notebooks:Depth297mm x Width210mm x Height80mm T-shirts:Small, Middle, Large, Extra large
- Keywords
- Brand , Research , Hotel , Logo , Culture
