Dodamteo Receives the Bronze A' Design Award for Let's play school Spring Festival in Event and Happening Design

Dodamteo recognized for event and happening design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Let's play school Spring Festival by Dodamteo, designed for 도담테오, has been granted the Bronze A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Let's play school Spring Festival

Let's Play School is a spring festival event design created for a theme park in Seoul. The theme joins the start of the school year with the arrival of spring. School elements and cherry blossoms are combined with the theme park setting. The installation includes a school bus, a school yard and a road leading to the school, where the resident characters appear in school uniforms. Photo zones are placed at several points for visitors of all ages. Wood, metal structures, artificial flowers and LED lighting are used, and the lights create a calm mood at night.

About Dodamteo

Design is my job, hobby, and my favorite job. This project is one of the most important and interesting things to me. I will do my best for fun and fun things in the future. I hope the work will be a pleasure to others.

Award Record

Dodamteo is a winner of 1 A' Design Award, including this recognition.

About the A' Event and Happening Design Award

The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/114884
A' Design Award Page: https://competition.adesignaward.com/114884
Media Showcase: https://www.designnewsroom.com/!114884
Laureate Profile: https://designers.org/d/293450

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Let's play school Spring Festival
Function: Spring Festival
Category: Event and Happening Design
Discipline: Service Design
Industry: Branding & Advertising and Arts
Colors: Dark Gray, Powder Blue, Light Steel Blue, Gainsboro and Lavender
Images: 5
Client: 도담테오

The Recognition

Laureate: Dodamteo
Country: Republic of Korea
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #114884

Credits

Team: Jaesu Choi, LOTTE WORLD and Inhyuk Jo
Image Credits: Dodamteo, 2020

Design Details

Unique Properties: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by cute characters in pretty school uniforms. For the visitors, with the background of the theme park, fun photo zones are provided.
Inspiration: The theme of the Lotte World 2020 Spring Festival is school. It is a fusion of opening and starting of school and spring which indicates the start of seasons. New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school. Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Research: We have collected as much data as possible on the age groups and tendencies of theme park customers. Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Challenge: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Realization and Technology: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Operation and Interaction: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character) At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion. The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Project Duration and Location: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Specifications: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used. Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Keywords: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School