Press Release
The Rice of Friendship Packaging by Xiaoning You Wins the Bronze A' Design Award in Packaging Design
Xiaoning You acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Rice of Friendship Packaging by Xiaoning You, designed for Zhimao Rice, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About The Rice of Friendship Packaging
The Rice of Friendship is a gift packaging design for Wuchang rice from Heilongjiang, China. The outer box holds 3 kilograms of rice divided into six smaller boxes of 500 grams each, so unopened boxes remain easy to store. Hidden magnets set into through holes in the box and lid form a lock, which prevents accidental opening and scratches during transport. The printed illustration shows two figures separated by mountains and rivers, saluting each other with traditional Chinese gestures. The graphic style recalls classical Chinese landscape painting and expresses friendship.
About Xiaoning You
You Xiaoning is a graphic designer. He developing branding, visual identification, product packaging, user interface, etc., with graphic design as the main content. He prefers to look beyond design norms and "safe" to more targeted attempts at visual language that are receptive to diversity. His design usually starts with vision and tries to express the information and function behind the vision as much as possible. In his past work, he has demonstrated the diversity and pertinence of his own creative and commercial projects, which has earned him numerous professional awards at home and abroad.
Award Record
This recognition makes Xiaoning You a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115327
- A' Design Award Page: https://competition.adesignaward.com/115327
- Media Showcase: https://www.designnewsroom.com/!115327
- Laureate Profile: https://designers.org/d/294258
- Further Information from the Laureate: http://www.youxiaoning.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Rice of Friendship Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Linen, Silver, Light Gray, Dark Gray and Snow
- Images
- 5
- Client
- Zhimao Rice
The Recognition
- Laureate
- Xiaoning You
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115327
Credits
- Team
- Haiqi Wang
- Image Credits
- Example:; Creator You Xiaoning, Friendship, 2015. Example:; Creator You Xiaoning, Friendship, 2015.
Design Details
- Unique Properties
- This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
- Inspiration
- Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
- Research
- In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
- Challenge
- Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice. The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
- Realization and Technology
- Gift box: 115g Earl paper, beige, four color single side printing, hot silver process. Inside the box: 350g Earl paper, beige, four color single side printing.
- Operation and Interaction
- The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful. The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
- Project Duration and Location
- The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
- Specifications
- Gift box: 287*183.5*88mm Inside the box: 85.5*175*43.5mm This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
- Keywords
- Wuchang City, rice, package,
