Press Release
Spazio Lenovo Flagship store by Alessandro Luciani Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Alessandro Luciani acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Spazio Lenovo Flagship store by Alessandro Luciani has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Spazio Lenovo Flagship store
Spazio Lenovo is a flagship store interior set over two floors, with a total area of 900 square meters. The ground floor is a flexible exhibition space that can also host promotional events and shows. Display tables have thin glass tops with recessed monitors for digital product information. A large LED wall rises through the ceiling and is visible from the street. The staircase is clad in dichroic glass, and the steps carry LED lighting. Thirteen vertical green columns form a garden area, so technology and nature are combined.
About Alessandro Luciani
Certainly one of the most innovative Italian and international designers, creative, eclectic, multi-faceted, passionate about the Retail and Fashion world, with a holistic approach to the project and an Innovative, Futuristic, Anthropocentric vision, oriented to the involvement of emotions. Over 22 national and international retail design awards won in recent years. First Italian to win the ”Global POPAI Award“ in Las Vegas and for 2 times the ”International Store Design Awards“ Recently awarded in New York. His life is a continuous pollination by different contexts and experiences that sprout, flourish, fructify, explode to life.
Award Record
This recognition makes Alessandro Luciani a winner of 8 A' Design Awards. The awards were granted between the 2011 - 2012 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115699
- A' Design Award Page: https://competition.adesignaward.com/115699
- Media Showcase: https://www.designnewsroom.com/!115699
- Laureate Profile: https://designers.org/d/109046
- Further Information from the Laureate: https://bit.ly/3g1mLlF
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spazio Lenovo Flagship store
- Function
- Flagship store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Blue, Light Gray, Chocolate, Dark Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Alessandro Luciani
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115699
Credits
- Team
- Grottini srl
- Image Credits
- Lenovo Italy
Design Details
- Unique Properties
- The Concept store of about 900 square meters spread over two floors. One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives. Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Realization and Technology
- Dichroic glass, LedWall, Wood,
- Operation and Interaction
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Project Duration and Location
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Specifications
- The store is spread over two floors for a total of 900 square meters
- Keywords
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
