Press Release
Huson Receives the Bronze A' Design Award for Beimu Flagship Store in Interior Space and Exhibition Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Huson for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Beimu Flagship Store by Huson, designed for Beimu Home, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Beimu Flagship Store
Beimu is a flagship store interior in Dongguan, China, covering 800 square meters. The design weakens the display of products and emphasizes the space itself, so visitors are held by the character of the interior. The facade is cut into black and white blocks with simple lines. Beside the brand logo, a single window of 3.3 square meters is opened, creating a mutual view between inside and outside. Red and black form an elongated passage that slows movement. Tables and chairs of different scales offer several settings for meeting, rest and conversation.
About Huson
Join the "Smart Sharing and Win-win Cooperation" Technology Center, Participated in the "Design in the future" Forum Technical Center Expert Members Registered professional construction drawing design document review expert (consultant) National Registered Public Equipment Engineer (Water Supply and Drainage Discipline)
Award Record
Huson is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/116018
- A' Design Award Page: https://competition.adesignaward.com/116018
- Media Showcase: https://www.designnewsroom.com/!116018
- Laureate Profile: https://designers.org/d/295036
- Further Information from the Laureate: http://mrw.so/5zFSib
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beimu Flagship Store
- Function
- Flagship Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dim Gray, Gray, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- Beimu Home
The Recognition
- Laureate
- Huson
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116018
Credits
- Team
- Zhou Yanjie, Yi Yongxian, Lin Wuyuan, Ye Bohui and Tang Xiaobo
- Image Credits
- Picture#0000：photographer Ouyang yun,2020 Picture#0001：photographer Ouyang yun,2020 Picture#0002：photographer Ouyang yun,2020 Picture#0003：photographer Ouyang yun,2020 Picture#0004：photographer Ouyang yun,2020
Design Details
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy. The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Challenge
- Symbol and spirit communication of brand building
- Realization and Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation.
- Operation and Interaction
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking. Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
- Project Duration and Location
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Specifications
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Keywords
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
