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DesignNewswire · COMO, Italy ·

Royal Time Residence Display Center by Shanghai PTArchitects Wins the Silver A' Design Award in Architecture, Building and Structure Design

Shanghai PTArchitects of WRight Communication acknowledged for architecture, building and structure design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Royal Time Residence Display Center by Shanghai PTArchitects of WRight Communication has been granted the Silver A' Design Award in the Architecture, Building and Structure Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Royal Time Residence Display Center

Royal Time Residence is a display center in Suzhou, China. The project consists of three separate buildings of different shapes and sizes, placed around an open inner courtyard. Transitional spaces and rain corridors connect the buildings and form a modern courtyard for rest and social contact. The showroom, the fitness club with a children center, and the book bar all open toward the courtyard. Large U-profile glass panels, rose-gold aluminum panels and local clay bricks form the facades. The layout recalls the fluid circulation of the classical gardens of Suzhou.

About WRight Communication

WRight Communication was given birth by the new media era in 2015, focusing on design firms promotion by building up its reputation and reorganization. WRight provides custom-made PR strategy service, including content producing, media management and desi

Award Record

Shanghai PTArchitects of WRight Communication is a winner of 8 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.

About the A' Architecture, Building and Structure Design Award

The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. The competition is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Entries typically include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. Awarded architectural projects are published at https://designers.org/design-category/architecture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Royal Time Residence Display Center
Function
Display Center
Category
Architecture, Building and Structure Design
Discipline
Spatial Design
Industry
Architecture
Colors
Black, Dark Slate Gray, Light Gray, Dim Gray and Rosy Brown
Images
5

The Recognition

Laureate
Shanghai PTArchitects
Country
China
Brand
WRight Communication
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#116078

Credits

Image Credits
IMAGE by Yuan Yang

Design Details

Unique Properties
The overall design emphasizes the visitor's experience of the space on site, especially when it conveys the fluid circulation of different spaces as experienced in traditional classical gardens in Suzhou. The display center consists of three separate functional buildings with an open area enclosed in the middle. It looks like three independent glass boxes of different shapes and sizes are beautifully scattered on the site. And different kinds of 'transitional spaces' connect them all to form a modern courtyard which will become a spot where residents in the future can stay, socialize and communicate.
Inspiration
The project is located in the downtown area of Taihu New Town, Suzhou, China. The owner of the project hopes that the display center can convey the same allure as the classical traditional Chinese gardens of Suzhou, meanwhile the façade be informative and impressive, and that the layout and functions conforms to the personality of the younger generation. For this reason, the area near a strip of 12 meter width city park becomes the point where the design gets started.
Research
The spaces between the bricks at the bottom of the building gradually decrease from the middle outwards, forming a distinct rhythm and echoing the fantastical elements of the translucent glass above. The overall effect enriches the architectural language of the building. From the inside, these gaps become windows for the reader, offering a view of the outside. At night, light shines through the perforated wall, putting up a play of light and shadow. A sunshine terrace was specifically created on the second floor, making full use of the vertical space to increase the richness and flexibility of the space.
Challenge
How to let the project convey the inward temperament of traditional Suzhou architecture while the façade still remaining modern and impressive are the major challenge. The architect utilizes semi-transparent U-profile glass as the façade of the entrance, transforming it into a piece of a dazzling 'jade' of light weight, welcoming the visitors who appreciate it. The means of organically linking the three different buildings (Showroom, fitness club, book-bar) is another challenge in the process of design. Now the introduction of a waterscape within the inner courtyard creates a fluid experience for visitors and also makes the whole space filled with richness and flexibility.
Realization and Technology
In order to dissolve the façade of the buildings, the architect decides to use large panels of U-profile glass as the main material. The panels that form the exterior of the fitness club vary in size, with the largest piece nearing 10 meters high. Intricately gray-toned rose-gold aluminum panels and small areas of locally produced clay bricks are applied to the building to soften up its architectural image. In order to make sure that the designing effect remains consistent with the final effect on site, a resident architect is put on the task of checking every material with the construction unit.
Operation and Interaction
All the buildings open up to the inner courtyard. The showroom is located to the east of the three buildings. Its main function is to showcase the sand table of the real estate and to serve as a reception space; The building to the north functions as both a fitness club on the first floor and a children center on the second floor; The building to the west is the book-bar with another terrace on the second floor for relaxation. This terrace further helps to break up the view from within the courtyard. The architect avoids repeatedly using the same roof structures for different buildings.
Project Duration and Location
The project started in Sept. 2019 and finished in Jun. 2020 in Suzhou, China
Specifications
As young and modern people are the major residents in the community, the owner of the project wishes to create a quiet and pleasant space for them, thus the viral book-bar was created. As an independent volume of building, the book-bar also uses large panels of U-profile glass(with each panel of 7.6-meter height) as the façade which is very eye-catching and soothing from any side, wherever the visitor comes in. From within, the glass panels provide the readers with a quiet and private environment for reading.
Keywords
display center, fluid circulation, socialize and communicate, open community

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