Press Release
Lunema Specimen Typeface Book by Paul Robb Wins the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Paul Robb honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Lunema Specimen Typeface Book by Paul Robb, designed for Salt & Pepper, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Lunema Specimen Typeface Book
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
About Paul Robb
Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.
Award Record
With this recognition, Paul Robb is a winner of 6 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/116645
- A' Design Award Page: https://competition.adesignaward.com/116645
- Media Showcase: https://www.designnewsroom.com/!116645
- Laureate Profile: https://designers.org/d/175604
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lunema Specimen Typeface Book
- Function
- Typeface Book
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Turquoise, Gainsboro, Turquoise, Peach Puff and Medium Turquoise
- Images
- 5
- Client
- Salt & Pepper
The Recognition
- Laureate
- Paul Robb
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116645
Credits
- Team
- Moira Bartoloni and Federica Simone
- Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
Design Details
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Realization and Technology
- Typeface realized in Glyphs
- Operation and Interaction
- The commercial font is used primarily by branding and communications design
- Project Duration and Location
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Specifications
- The font is produced in 10 weights and styles
