Press Release
Toothpaste Packaging by Kazuo Fukushima Is Granted the Silver A' Design Award in Packaging Design
Kazuo Fukushima of Fudesign honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Toothpaste Packaging by Kazuo Fukushima of Fudesign, designed for Nippon Zettoc co.,ltd.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Toothpaste Packaging
The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.
About Kazuo Fukushima
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
About Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
Award Record
With this recognition, Kazuo Fukushima of Fudesign is a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117108
- A' Design Award Page: https://competition.adesignaward.com/117108
- Media Showcase: https://www.designnewsroom.com/!117108
- Laureate Profile: https://designers.org/d/239915
- Further Information from the Laureate: https://www.zettoc.co.jp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Toothpaste Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Yellow Green, Light Gray, Steel Blue and Cornflower Blue
- Images
- 5
- Client
- Nippon Zettoc co.,ltd.
The Recognition
- Laureate
- Kazuo Fukushima
- Country
- China
- Brand
- Fudesign
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117108
Credits
- Team
- Haruka Takeuchi and Xu Xuehua
- Image Credits
- Photographer: Zhu Jie
Design Details
- Unique Properties
- Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years. To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
- Inspiration
- In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
- Research
- Analysis of luxury supermarkets where products are sold. Competitive analysis for internet sales. Analysis for targets in the market. Package analysis for the Japanese market.
- Challenge
- The design that the target audience is happy to put the product on their washbasin. Express with abstract illustrations according to the three tastes. Devise tubes and boxes so that the illustrations can be seen connected.
- Realization and Technology
- Paper box: matte paper Surface, Paste Tube: matte plastic Surface
- Operation and Interaction
- First, analyze the market and understand the current situation. Next, target analysis to verify what kind of design consumers will like. Third, the brand analysis compares with competitors. Fourth, develop creative ideas. Fifth, original design. Sixth, sample check, color check, etc. Finally, check the finished product.
- Project Duration and Location
- The project started in August 2020 and finished in January 2021 in Shanghai.
- Specifications
- Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
- Keywords
- Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
