Press Release
Gustaf Kan Receives the Silver A' Design Award for BFC Super Experience Center Show Room in Interior Space and Exhibition Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Gustaf Kan for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ BFC Super Experience Center Show Room by Gustaf Kan, designed for Forte Group Wuhan Company, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About BFC Super Experience Center Show Room
BFC Super Experience Center is a sales showroom and retail interior in Wuhan, China. The space covers 4,380 square meters across three floors. An atrium theater with open volumes and connecting galleries forms the core of the layout. Surfaces are built through folding and fragmentation, using glass, mirrors, mirror finish metal plates, metal mesh and LED screens. Digital media, interactive installations and lighting guide visitors along the circulation route. The interior presents lifestyle content first and real estate sales second.
Award Record
With this recognition, Gustaf Kan is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117134
- A' Design Award Page: https://competition.adesignaward.com/117134
- Media Showcase: https://www.designnewsroom.com/!117134
- Laureate Profile: https://designers.org/d/292174
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BFC Super Experience Center Show Room
- Function
- Show Room
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Olive Green, Dim Gray, Black, Medium Turquoise and Dark Khaki
- Images
- 5
- Client
- Forte Group Wuhan Company
The Recognition
- Laureate
- Gustaf Kan
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117134
Credits
- Team
- Jimmy Yung, Walter Chang, Jun Wang, Sherry Yang and Henry Hang
- Image Credits
- Photographer Boris Shiu
Design Details
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning. The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Challenge
- Professional deepening, effective management, communication and coordination, mock-up control. In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party. Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
- Realization and Technology
- Surface and multi-folding design techniques. Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors). Glass(mirror): transparent, present vs. absent; literal vs. physical. Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate. Metal mesh + glass(mirror) Metal plates LED Screen
- Operation and Interaction
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Project Duration and Location
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Specifications
- Area: 4,380 m2 Floors: 3
- Keywords
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
