Press Release
Gaaba Infant Cart by Anri Sugihara Wins the Bronze A' Design Award in Baby, Kids' and Children's Products Design
Anri Sugihara of Rds honored for baby, kids' and children's products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Gaaba Infant Cart by Anri Sugihara of Rds, designed for RDS Co., Ltd., has been granted the Bronze A' Design Award in the Baby, Kids' and Children's Products Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Gaaba Infant Cart
Gaaba is a large stroller for childcare facilities, designed to carry several infants in daily walks and during evacuation. The frame limits the loss of force caused by structural deformation, and carbon fiber reinforced plastic reduces the total weight. Large tires, additional steps and grips help the cart pass over rough ground. The handle position was set through motion analysis based on published average body data of childcare workers. Gaaba measures 1470 x 670 x 1010 millimeters and weighs 25 kilograms. The aim is to protect children and reduce daily strain on staff.
About Anri Sugihara
CEO and the design director of RDS Co., Ltd. and the founder and the head editor of HERO X, Japanese web magazine about culture, para-sports, technology, and some.
About Rds
Product design and manufacturing company. Our main bussiness is CFRP product manufacturing for motor sport.
Award Record
Anri Sugihara of Rds is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://designers.org/design-category/baby-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117215
- A' Design Award Page: https://competition.adesignaward.com/117215
- Media Showcase: https://www.designnewsroom.com/!117215
- Laureate Profile: https://designers.org/d/267084
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gaaba Infant Cart
- Function
- Infant Cart
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Dark Slate Gray, Gainsboro, Black, Light Gray and Dim Gray
- Images
- 5
- Client
- RDS Co., Ltd.
The Recognition
- Laureate
- Anri Sugihara
- Country
- Japan
- Brand
- Rds
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117215
Credits
- Team
- RDS Ltd., Co., ONETABLE Inc., exiii design Inc. Yoshihiro Hirata R2, MAGNET Inc., makesense Inc. and quod, LLC
- Image Credits
- RDS Co., Ltd.
Design Details
- Unique Properties
- A large stroller designed as a disaster prevention and evacuation device that enhances survivability by improving rough road running ability and safety as evacuation equipment in the event of a disaster, reducing the burden on childcare workers in normal times, and pursuing ergonomic ease of use. It is designed as a Dual Product (used in both normal times and emergencies) that combines these two goals and it can protect children in case of emergency.
- Inspiration
- Japan is one of the world's leading earthquake suffering countries. Countless lives had been lost in Tsunami and fire caused by giant earthquakes. Infant childcare facilities are no exception to suffer and it may require evacuation to the outside. A transporting infants who cannot walk on their own is indispensable. In addition, it's common in many childcare facilities to take a little walk with 4 to 5 infants on a cart to near park. Large strollers have been used for both daily and evacuate.
- Realization and Technology
- The frame is designed to minimalize the loss of force due to the deformation of the structure. CFRP is used largely as the structural material to reducing the weight. With the perspective of ergonomics, the position of the pushing handle were determined by the motion analysis performed for the average physique information of childcare workers published by the Japanese government agency. In addition, large tires, additional steps and grips are equipped to break through rough terrain in evacuate.
- Operation and Interaction
- The existing carts weighs too heavy to operate and is a heavy burden for childcare workers, while the design of existing products has not changed significantly for a long time. RDS Ltd., Co. has been engaged in R&D of various motor sports related products for years, and has been an official partner of F1 team Scuderia AlphaTauri in recent. We have applied the technology to Gaaba because we have refined the technology in the environment where light, strong and durable products are required.
- Project Duration and Location
- The project started in August 2020 in Tokyo Japan.
- Specifications
- size:1470 x 670 x 1010 weight:25kg
- Keywords
- kids, kindergarten, nursery, earthquake, infant,
