Press Release
Better than Perfect Magazine by Gerhard Kirchschlaeger Wins the Bronze A' Design Award in Print and Published Media Design
Gerhard Kirchschlaeger acknowledged for print and published media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Better than Perfect Magazine by Gerhard Kirchschlaeger has been granted the Bronze A' Design Award in the Print and Published Media Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Better than Perfect Magazine
Better than Perfect is a food magazine that brings an internet food blog into printed form. The recipes are creative yet simple, and each recipe is presented on a double-page spread with large photographs and lively typography. The layout uses generous empty space and breaks common viewing habits to create visual tension. The magazine measures 22 by 31 centimetres and has 32 pages. Recycled birch paper, digital printing and thread stitching are used. An ingredients index closes the magazine and can also serve as a shopping list.
About Gerhard Kirchschlaeger
Gerhard Kirchschläger is a specialist in the use of typography. Typography is always the starting point for branding and editorial projects. He also teaches typography and layout at the University of Art in Linz. His office has received many international awards in recent years - such as the TDC Type Directors Club, Red Dot Communication Design, Berliner Type, IF Design Award, German Design Award...
Award Record
This recognition makes Gerhard Kirchschlaeger a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117460
- A' Design Award Page: https://competition.adesignaward.com/117460
- Media Showcase: https://www.designnewsroom.com/!117460
- Laureate Profile: https://designers.org/d/226378
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Better than Perfect Magazine
- Function
- Magazine
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Linen, Silver, Dark Gray, Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Gerhard Kirchschlaeger
- Country
- Austria
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117460
Credits
- Team
- Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
- Image Credits
- Photographer Karin Stöttinger
Design Details
- Unique Properties
- The main idea: to put an internet food blog on paper. The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Realization and Technology
- recycled paper made of birch, hp indigo digital printing
- Operation and Interaction
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Project Duration and Location
- The project started in july 2020 and finished in december 2020.
- Specifications
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Keywords
- Magazine, Photography, Typography
