Press Release
Three Emotions Brand Identity by Tsuyoshi Omori Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Tsuyoshi Omori recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Three Emotions Brand Identity by Tsuyoshi Omori, designed for NPO Hansen's Disease Sanatoria World Heritage Promotion Council. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Three Emotions Brand Identity
Three Emotions is a brand identity created for a non-profit organization in Japan. The organization works to have Hansen's disease sanatoria added to the UNESCO World Heritage List. The logo combines three pictograms that express agony, sadness and hope. The mouth of each pictogram is arranged into the shape of a bridge, which also reads as the letter H. The bridge refers to a real bridge built on an island where two sanatoria stand. Posters of 594 by 841 millimeters are displayed in nursery schools, kindergartens and hospitals.
About Tsuyoshi Omori
Born in 1976, he is a founder of triplet design, inc. As an art director and design consultant based in Tokyo, he has been involved in a number of business projects, through which he designed posters, books, logos, graphics, packages, websites and apps. He won several international design awards in Asia and USA. He believes that designing is finding a solution to a challenge and there is no correct answer. Intrigued by such designing aspect, he is committed to looking at the nature of questions given by society or clienteles and presenting answers as concrete and effective as possible, which he hopes to brighten up people’s face.
Award Record
Tsuyoshi Omori is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117934
- A' Design Award Page: https://competition.adesignaward.com/117934
- Media Showcase: https://www.designnewsroom.com/!117934
- Laureate Profile: https://designers.org/d/240356
- Further Information from the Laureate: http://www.hansen-wh.jp//
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Three Emotions Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Lavender, Powder Blue, Thistle, Light Pink and Peru
- Images
- 5
- Client
- NPO Hansen's Disease Sanatoria World Heritage Promotion Council
The Recognition
- Laureate
- Tsuyoshi Omori
- Country
- Japan
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117934
Credits
- Team
- Hikaru Kodani and Yukiko Nishikawa
- Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020. Image＃2:Photographer Hikaru Kodani, 2020. Image＃3:Photographer Hikaru Kodani, 2020.
Design Details
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Realization and Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Operation and Interaction
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Project Duration and Location
- This logo was released in May 2019, updated in April 2020.
- Specifications
- Poster: Width 594mm x Height 841mm
- Keywords
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
