Press Release
Marco Gallegos Is Honored with the Silver A' Design Award for Aura Minimalist Standing Fan in Furniture Design
Marco Gallegos acknowledged for furniture design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Aura Minimalist Standing Fan by Marco Gallegos, designed for Ttato, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Aura Minimalist Standing Fan
Designer Marco Gallegos has completely rethought the pedestal fan and created a long-lasting piece of furniture that is guaranteed to become a statement in any room. Aura's timeless design combines functionality and sustainability which makes it an excellent environmentally friendly alternative to air conditioning units. A new product typology with a height of 2.4 meters also provides a unique new user experience. Aura's novel propeller geometry, can move a large volumes of air at low speeds, quietly filling the space with a gentle breeze that feels natural.
Award Record
This recognition makes Marco Gallegos a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119020
- A' Design Award Page: https://competition.adesignaward.com/119020
- Media Showcase: https://www.designnewsroom.com/!119020
- Laureate Profile: https://designers.org/d/291243
- Further Information from the Laureate: https://ttato.design/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aura Minimalist Standing Fan
- Function
- Minimalist Standing Fan
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Rosy Brown, Saddle Brown, Sienna, Dark Gray and Dark Goldenrod
- Images
- 5
- Client
- Ttato
The Recognition
- Laureate
- Marco Gallegos
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119020
Credits
- Image Credits
- Image Credits: All images -Copyright This That and The Other GmbH
Design Details
- Unique Properties
- Elegant and minimalist, Aura's design easily blends in with a variety of spaces and architectural styles. Aura's timeless design combines functionality and sustainability while a shift of scale offers a completely new user experience. With a height of 2.4 meters and a unique propeller geometry, Aura moves a large amount of air at low speeds, quietly filling the room with a soft pleasant breeze.
- Inspiration
- The inspiration for this product comes from the idea that we can change the way we interact and assign value to everyday objects through the use of good design principles. The result is an unexpected design with a different choice of materials and unusual proportions. The new design creates a completely new user experience and changes the way users engage with the fan, which strengthens their emotional connection with the object.
- Research
- This design was born as a response to our society's wasteful consumer habits, where objects are often bought and quickly discarded because of their lack of emotional value. Understanding the objects we live with means to build up a relationship with them. I started the design process by analyzing the common standing fan and its context. What is its main function? How is it used ? What is it made of? Why was it made that way? What is our relationship with the object? How can it be improved?
- Challenge
- The challenge was to move away from predefined product typologies and the static design languages of everyday objects. In order to create a product with a higher emotional value, the re-design of the fan involved a straightforward construction where all parts of the fan were re-thought, and in the process, stripped to the bare minimum: cage, propeller, base, motor components. A shift of scale and a carefull selection of materials change the way we interact with the fan, creating better user-object empathy and a prolonged appreciation for the presence of this object in our everyday lives.
- Realization and Technology
- Aura's materials were carefully selected for their beauty, longevity and sustainability to create an item that will age well over time and that is respectful to the environment. Attentive care was put into even the smallest details to make sure Aura lasts for generations. The rotor blades are crafted through the layering and bending of birch and ash veneers. This plywood construction celebrates the craft of master woodworkers while allowing the blades to maintain their shape over time. A powder coated aluminum frame makes for a lightweight construction that is durable and easy to assemble. The solid ash wood legs can be effortlessly dismounted for ease of transportation.
- Operation and Interaction
- Aura has an easy to use 5 speed controller. Its unique propeller geometry moves larger volumes of air at a slower speed than traditional fans, which creates a gentle breeze that conditions the air without being overwhelming. The frame has a swivel and tilt function which allows to control the direction of the air. The tilt function also makes Aura useful during the winter. When tilted upwards so that it faces the ceiling, the rotor head draws the cooler air from the floor to the ceiling, resulting in the warmer air to be pushed back down into the room. In physics, this process is referred to as destratification.
- Project Duration and Location
- First concept idea 2012 Product Development was done between September 2019-January 2021
- Specifications
- -Height - 240cmm -Footprint-120cm (diameter) -Propeller Diameter- 71cm -Weight-15 kg -Motor-Energy-efficient EC-Motor 100-130 V (US) or 200-240 V (EU) 170 W, 50-60 Hz -Textile cable. -5 speed controller with speeds ranging between 115-400 RPM. -Detachable propeller guard. -Package Aura comes packaged in a cardboard box and it is protected with Mycelium which is a material made out of a mycelium mushroom roots and local biomass that is characterized for being biodegradable and having a carbon negative footprint.
- Keywords
- Minimal, Fan, Craftsmanship, Furniture, Luxury
