Press Release
W-3E Mask Expressive Emotion by Shengtao Ma Is Granted the Bronze A' Design Award in Futuristic Design
Shengtao Ma honored for futuristic design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Futuristic Design category for W-3E Mask Expressive Emotion by Shengtao Ma, designed for Qingdao Thousand Wood Industrial Design Company Limited. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding W-3E Mask Expressive Emotion
During the epidemic, people wear masks, which cover people’s faces and reduce the efficiency of communication. The W-3E mask uses facial recognition and an internal projector to project corresponding expression patterns. The replaceable filter element reduces the waste of resources, the radiators on both sides make the air more comfortable, and the external display screen feedbacks the user's physical state in real time.
About Shengtao Ma
Ma Shengtao is a young product designer studying at Qingdao University of technology in China. He has done research in product design and computer illustration, and has done many designs for schools, local shopping centers and associations. His product design projects and illustrations have also won national competition awards in relevant aspects for many times, and he hopes to continue his efforts and development on the road of product design in the future.
Award Record
Shengtao Ma is a winner of 1 A' Design Award, including this recognition.
About the A' Futuristic Design Award
The A' Futuristic Design Award is an international futuristic design competition recognizing cutting-edge futuristic design concepts from designers worldwide. The competition is organized within the A' Design Award & Competition and is open to futuristic designers, futuristic brands, futuristic architects and concept product designers from all countries. Entries typically include conceptual architectures, advanced robotics, innovative transportation systems, futuristic fashion designs, progressive furniture pieces and next-gen electronic gadgets. Awarded futuristic designs are published at https://designers.org/design-category/futuristic
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119044
- A' Design Award Page: https://competition.adesignaward.com/119044
- Media Showcase: https://www.designnewsroom.com/!119044
- Laureate Profile: https://designers.org/d/295812
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- W-3E Mask Expressive Emotion
- Function
- Expressive Emotion
- Category
- Futuristic Design
- Discipline
- Design Strategy
- Industry
- Innovation and Design Industry
- Colors
- Dark Slate Gray, Gray, Dim Gray, Light Slate Gray and Gainsboro
- Images
- 5
- Client
- Qingdao Thousand Wood Industrial Design Company Limited
The Recognition
- Laureate
- Shengtao Ma
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119044
Credits
- Team
- Instructor：Ping Ai
Design Details
- Unique Properties
- Built in small projector, through facial recognition and voice tone to generate expression patterns, It can be closed to make the mask completely transparent. Filter fans and loudspeakers are installed on both sides to solve the problems of dyspnea and communication, and the filter elements on both sides can be replaced as needed. There are basic control buttons and body status display screen on both sides of the rear, which is convenient for users to know their body status in real time.
- Inspiration
- During the epidemic period, masks sealed people's emotions, making the already depressed life even colder. I hope that even wearing a mask can convey the feelings of each of us and make you and me warm in the cold epidemic. Disposable masks waste resources. Hope that the mask can replace the filter element for reuse, environmental protection and energy saving.
- Research
- The project is an industrial design, hoping to solve the problem that it is difficult to transmit facial expression when wearing the mask during the epidemic period and the problem that the mask is stuffy and breathing is not smooth. Through the inspiration of the projector when watching the movie, we hope to project the expression into the mask to solve the problem. And through the network data to understand the consumption of masks, hoping to change the disposable, so as to achieve more low-carbon environmental protection.
- Challenge
- At the beginning, we planned to add a display screen inside the mask, but the curved screen cost is too high, which is not suitable for the public. Inspired by the cinema projector, we added a small projector inside the mask, and the shell edited the expression pattern through the mobile phone, projected it into the mask, so as to realize the personalized experience of young people.
- Realization and Technology
- The front baffle of the mask is made of transparent material, the rubber material is all around, the silicone material is in contact with the skin inside, the built-in small projector, the leather material is at the back neck, and the transparent elastic rubber material is at the top adjustment band.
- Operation and Interaction
- Facial recognition and the voice tone of the user can generate the same expression pattern as the user's emotion. The filter fans on both sides are simply controlled by pressing the button, and the filter element can be replaced.
- Project Duration and Location
- The project started in Anhui in June 2020 and completed in Qingdao University of technology in February 2021
- Specifications
- Larger than the normal N95 mask, in line with human engineering, the size fits the skin. Width 170mm x depth 180mm x height 100mm
- Keywords
- Safety，technology，personality， fun， comfort
