Press Release
RingCentral Message Video Phone Motion Design by Not Real Wins the Silver A' Design Award in Movie, Video and Animation Design
Not Real honored for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Movie, Video and Animation Design category for RingCentral Message Video Phone Motion Design by Not Real, designed for RingCentral. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding RingCentral Message Video Phone Motion Design
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.
Award Record
This recognition makes Not Real a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119618
- A' Design Award Page: https://competition.adesignaward.com/119618
- Media Showcase: https://www.designnewsroom.com/!119618
- Laureate Profile: https://designers.org/d/292122
- Further Information from the Laureate: https://www.behance.net/gallery/107552809/RingCentral-Messag
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- RingCentral Message Video Phone Motion Design
- Function
- Motion Design
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Light Gray, Gray, Dark Gray, Silver and Peru
- Images
- 5
- Client
- RingCentral
The Recognition
- Laureate
- Not Real
- Country
- Spain
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119618
Credits
- Team
- Valeria Moreiro, Milton Gonzalez, Roberto Connolly, Joana Cabrera, Luján Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Nahuel Belich, RotoArt and Facundo Capece
- Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
Design Details
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
- Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features. The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
- Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end. The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
- Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates. Virtual communication tools became heroes in the everyday routine. Work can find us anywhere, anytime. The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app. The user was represented subjectively through hyper-realistic environments. The product, through the app's interface. The concepts, through more abstract scenes.
- Realization and Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Operation and Interaction
- It's a video with no interaction or special operative instructions. Just hit Play!
- Project Duration and Location
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Specifications
- 1920 pixels x 1080 pixels at 24 frames per second
- Keywords
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
