Press Release
Silver A' Design Award in Packaging Design Goes to Diablo Black Wine Packaging by Ximena Ureta
Ximena Ureta recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Diablo Black Wine Packaging by Ximena Ureta, designed for Concha y Toro, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Diablo Black Wine Packaging
Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.
About Ximena Ureta
"Ximena Ureta is a prominent Chilean designer, founder of Ximena Ureta Design Studio. Her main achievements include the creation of innovative and emotional designs, which combine artistic and technical elements with great sensitivity. Her advantage lies in her ability to connect with the public through her creations, conveying powerful messages and generating unique experiences. She contributes to society through her work as a designer, creating works that inspire, excite and raise awareness. Her unique style and commitment to excellence make her an interesting and relevant professional in the field of design."
Award Record
This recognition makes Ximena Ureta a winner of 6 A' Design Awards. The awards span the editions from 2017 - 2018 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119906
- A' Design Award Page: https://competition.adesignaward.com/119906
- Media Showcase: https://www.designnewsroom.com/!119906
- Laureate Profile: https://designers.org/d/223469
- Further Information from the Laureate: http://www.ximenaureta.cl
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Diablo Black Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Maroon and Firebrick
- Images
- 5
- Client
- Concha y Toro
The Recognition
- Laureate
- Ximena Ureta
- Country
- Chile
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119906
Credits
- Team
- Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Image Credits
- Macarena Álvarez
Design Details
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Realization and Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Operation and Interaction
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Project Duration and Location
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Specifications
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Keywords
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
