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DesignNewswire · COMO, Italy ·

Yango Starry Bay Sales Center by Yu Chao and Guanghui Zeng Receives the Silver A' Design Award in Interior Space and Exhibition Design

Yu Chao and Guanghui Zeng recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Yango Starry Bay Sales Center by Yu Chao and Guanghui Zeng, designed for YANGO Group. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Yango Starry Bay Sales Center

Yango Starry Bay is a sales center located in Dehua, Fujian Province, China. The interior covers 540 square meters. The design refers to the local porcelain kiln tradition. Kiln forms are deconstructed and reassembled with modern methods. Brick units create rhythm through repetition, and arch shapes give the space a distinct character, linking the interior with local history and culture. Materials include brick, waterstone, bronze drawn stainless steel and latex paint. Visitors can study construction plans, meet sales managers and buy homes here.

About Yu Chao and Guanghui Zeng

Founded in 2015, INNEST, the interior design brand, is dedicated to interior space design and accessories design, providing advanced customized services for the first-class commercial real estate, hotel, high-end clubs, office buildings and so on. INNEST have established a long-term and solid cooperation with several well-known listed real estate enterprises including Vanke, Gemdale Group, Yango Group, Jingrui Holdings. Through the deep insight of international trends, we customize solutions that exceed expectations.

Award Record

With this recognition, Yu Chao and Guanghui Zeng is a winner of 14 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yango Starry Bay Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Gray, Silver, Dim Gray, Rosy Brown and Gray
Images
5
Client
YANGO Group

The Recognition

Laureate
Yu Chao and Guanghui Zeng
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#120032

Credits

Team
Yu Chao, and Guanghui Zeng,
Image Credits
Shenzhen Innest Art Co., Ltd.

Design Details

Unique Properties
Designers use the “brick” element to give the space a sense of rhythm and use the “arch” element to shape the specific temperament, and therefore forming the connection with local history and culture.
Inspiration
The project is located in Quanzhou City, which is known as the producing area of porcelain in China. Taking the location into consideration, designers take the porcelain kiln as the inspiration to build the space while deconstruct and reassemble the kilns which are with historical and cultural significance, integrating it into the interior area with modern design skills.
Research
The project makes research of the traditional porcelain kiln culture in Dehua city, the design trend of the oriental culture as well as business development after culture involved in the consumption economy nowadays.
Challenge
It is important for designers to have an overall understanding of the local culture before initiating the design. Designers spent a large amount of time to study the culture and characteristics in Dehua City.
Realization and Technology
The project used several materials, such as brick, waterstone, bronze drawing stainless steel and latex paint.
Operation and Interaction
The sales office is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.
Project Duration and Location
The project is located in Dehua City, Fujian Province, China. It takes about two months to finish the construction.
Specifications
The project covers an area of 540 square meter.
Keywords
Porcelain kiln, brick, white porcelain culture,

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