Press Release
Three States of Home Gazing Ar by Hsin-Chien Huang Is Granted the A' Design Award in Entertainment, Content Creation and Streaming Media Design
Hsin-Chien Huang acknowledged for entertainment, content creation and streaming media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Three States of Home Gazing Ar by Hsin-Chien Huang, designed for Oready Innovation Lab, has been granted the A' Design Award in the Entertainment, Content Creation and Streaming Media Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Three States of Home Gazing Ar
Three States of Home Gazing is an augmented reality application created for museum visitors. The application brings the painting Festival on South Street (1930) by the Taiwanese artist Kuo Hsueh-hu to life. Viewers can study the painting closely at home or at the museum. The experience also allows users to enter the Dadaocheng area of Taipei as it appeared in 1930. Bilingual subtitles in Chinese and English support intuitive use. The application is available for iOS and Android devices. The aim is to renew the museum visit and to share local history and culture.
About Hsin-Chien Huang
Hsin-Chien Huang is an artist who specializes in mixed media. Science, technology, new media, programming, and algorithms are tools he uses to bring the universe of his imagination to life. He is especially enthusiastic about virtual reality because it opens up a world of possibilities, free of any constraints. He collaborated with Laurie Anderson and their VR work ”La Camera Insabbiata” won the best VR experience Award at the 74th Venice Film Festival. His latest work “Bodyless” also won the Special Mention at 2019 Kaoshiung Film Festival in Taiwan, the Honorary Mention at Computer Animation category of Prix Ars Electronica 2020 and the Golden Mask Award at 2020 NewImages Festival.
Award Record
Hsin-Chien Huang is a winner of 1 A' Design Award, including this recognition.
About the A' Entertainment, Content Creation and Streaming Media Design Award
The A' Media Design Award is an international media design competition recognizing good media designs by leading media designers and professionals worldwide. It is organized within the A' Design Award & Competition and is open to media designers, content creators, social media savants and digital influencers from all countries. Typical entries include content series, podcasts, webinars, documentaries, animations and music videos. The awarded media designs are published at https://designers.org/design-category/media
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120342
- A' Design Award Page: https://competition.adesignaward.com/120342
- Media Showcase: https://www.designnewsroom.com/!120342
- Laureate Profile: https://designers.org/d/302050
- Further Information from the Laureate: http://garden.metarealitylab.com/2020/08/10/kuo-hsueh-hu-the
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Three States of Home Gazing Ar
- Function
- Ar
- Category
- Entertainment, Content Creation and Streaming Media Design
- Discipline
- Communication Design
- Industry
- Entertainment
- Colors
- Sandy Brown, Sienna, Saddle Brown, Peru and Burly Wood
- Images
- 5
- Client
- Oready Innovation Lab
The Recognition
- Laureate
- Hsin-Chien Huang
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120342
Credits
- Team
- Hsin-Chien Huang, Wen-Chieh Chang, Chiung-Yi Hsieh and Saiau-Yue Tsau
- Image Credits
- https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0
Design Details
- Unique Properties
- Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
- Inspiration
- This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
- Research
- It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
- Challenge
- Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
- Realization and Technology
- As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
- Operation and Interaction
- It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
- Project Duration and Location
- The project started in 2019 and finished in 2020 in Taipei,
- Specifications
- This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
- Keywords
- Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
