Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Quix Branding by Anja Zambelli Colak

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Anja Zambelli Colak for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Quix Branding by Anja Zambelli Colak, designed for Zambelli Brand Design, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Quix Branding

Quix is a brand identity for self-service vending machines that offer hot and cold drinks and snacks. The identity uses colors, textures and forms drawn from Italian culture, paying homage to the golden age of Italian design. A slightly vintage appeal recalls the Dolce Vita years and evokes Italian coffee culture. Coffee cups and posters are printed in CMYK colors with offset technology, while the vending machines are branded with printed foils. The design turns a quick coffee break into a calm visual experience.

About Anja Zambelli Colak

Anja Zambelli Čolak, born in 1983. Graduated from most prestigious design universities in Milan, Italy - Istituto Europeo di Design and Domus Academy where she got her Master’s degree in Business Design. Anja’s work has been published in design books “Packaging Structure” (ArtPower), “Take me away please” (DesignerBooks) and “Logo lounge” edition 2018 and 2020. “My passion is to understand the hidden value and the very essence of each client so that we can communicate those messages through branding and design.” Her education comes from two prestige design institutions in Milan, Italy: Istituto Europeo di Design and Domus Academy. Right after she got an M.A.

Award Record

This recognition makes Anja Zambelli Colak a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/120357
A' Design Award Page: https://competition.adesignaward.com/120357
Media Showcase: https://www.designnewsroom.com/!120357
Laureate Profile: https://designers.org/d/301451
Further Information from the Laureate: https://zambellidesign.com/quix_en/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Quix Branding
Function: Branding
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Black, Light Slate Gray, Light Gray, Dark Slate Gray and Dim Gray
Images: 5
Client: Zambelli Brand Design

The Recognition

Laureate: Anja Zambelli Colak
Country: Croatia
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #120357

Design Details

Unique Properties: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Inspiration: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Research: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Challenge: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Realization and Technology: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Operation and Interaction: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
Project Duration and Location: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Specifications: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Keywords: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics