Press Release
Morosan Ioana Is Honored with the A' Design Award for Ghepard Communication Logo Visual Identity in Graphics, Illustration and Visual Communication Design
Morosan Ioana acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Ghepard Communication Logo Visual Identity by Morosan Ioana, designed for Ghepard Communication, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Ghepard Communication Logo Visual Identity
Ghepard Communication Logo is a visual identity created for a marketing and communication agency. The symbol shows the dynamic silhouette of a cheetah, drawn with two lines of the same thickness in a minimalist and modern style. The long tail of the cheetah plays a major role in the design. The silhouette uses a matte gold tone combined with a shade of gray, which gives the mark a smooth appearance. The logotype is placed below the symbol, and both elements together form a rectangular shape. The logo can be applied to white, black or colored backgrounds.
About Morosan Ioana
Ioana is a detail oriented person who takes pride in the quality of her work. She seeks to make the life of the brands she works for easier. She knows that being a visual identity designer demands creating things without expecting recognition from people who see them. It is the client who should get it and this is what makes her feel fulfilled.
Award Record
With this recognition, Morosan Ioana is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120946
- A' Design Award Page: https://competition.adesignaward.com/120946
- Media Showcase: https://www.designnewsroom.com/!120946
- Laureate Profile: https://designers.org/d/301706
- Further Information from the Laureate: http://ghepardcommunication.ro/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ghepard Communication Logo Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Silver, Dark Slate Gray, Black, Gainsboro and Dark Gray
- Images
- 5
- Client
- Ghepard Communication
The Recognition
- Laureate
- Morosan Ioana
- Country
- Romania
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120946
Credits
- Team
- Ioana Morosan
- Image Credits
- Product images and animation: Ioana Morosan
Design Details
- Unique Properties
- The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
- Inspiration
- The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
- Research
- The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
- Challenge
- The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
- Realization and Technology
- Corel Draw and Adobe Creative Suite.
- Operation and Interaction
- The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
- Project Duration and Location
- The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
- Specifications
- The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
- Keywords
- Visual Identity, Logo, Branding, Marketing Agency, Logotype
