Press Release
Public Health Beyond Borders Visual Identity Program by Yoske Mitsui Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Yoske Mitsui recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Public Health Beyond Borders Visual Identity Program by Yoske Mitsui has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Public Health Beyond Borders Visual Identity Program
Public Health Beyond Borders is a visual identity program created for a group of students and faculty that addresses health needs in partnering communities. The mark uses five colors. Green and blue reflect a global outlook, while red, yellow and black refer to the University of Maryland origins of the founding chapter. A circle at the center represents unity and partnership. The wordmark is matched to the university primary typefaces. The logo is simple, scalable and modular, and it works in one color and at many sizes in print and digital media.
About Yoske Mitsui
Yoske Mitsui is a graphic designer based in New York, specializing in the development of trademarks and identity programs. He develops design identities and visual concepts for brands and clients inside the arts, fashion, sports, hospitality, music, nonprofit organization, commercial and retail industries. Yoske’s focus are to deliver the best design solution and to find new mode of expression by attempting experimental design.
Award Record
With this recognition, Yoske Mitsui is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121047
- A' Design Award Page: https://competition.adesignaward.com/121047
- Media Showcase: https://www.designnewsroom.com/!121047
- Laureate Profile: https://designers.org/d/302670
- Further Information from the Laureate: https://yoskemitsui.com/phbb
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Public Health Beyond Borders Visual Identity Program
- Function
- Visual Identity Program
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Burly Wood, White Smoke, Sienna, Dark Slate Gray and Dark Khaki
- Images
- 5
The Recognition
- Laureate
- Yoske Mitsui
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121047
Design Details
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Realization and Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity. My mainly approach to the visual identity program are 1. Appropriate for an international public health organization (credible, global, clean and safe) 2. Scalable, flexible and modular (includes a symbol that can be detached and can come to represent the brand with consistent use over time) 3. Enables lockups with sponsorships and other partners 4. Timeless, distinctive and simple
- Operation and Interaction
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
- Project Duration and Location
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Specifications
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Keywords
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
