Planetario Is Honored with the A' Design Award for Rikchari Coffee Packaging in Packaging Design

Planetario honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Rikchari Coffee Packaging by Planetario, designed for Rikchari Packaging by Planetario. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Rikchari Coffee Packaging

Rikchari is a packaging design for a Peruvian coffee brand focused on sustainability and social responsibility. The name Rikchari means wake up in Quechua, and the letter C forms a silhouette that suggests both a coffee bean and an eye. The packaging follows the logo design, which uses a typographic construction inspired by the geometric shapes of the Inca empire of Peru, known as Tocapu. The coffee is grown in Chirinos, in northern Peru, at 1700 meters above sea level. The design presents the coffee as an organic product with a social purpose.

About Planetario

I am a peruvian communicator who develops strategies based on people, analyzing the motivations behind the decisions they make. I’m a professional who seeks to generate a global positive impact, with the power of communication. I am part of Planetario, a creative studio. I am part of a responsible team, which always works so that all its projects turn out beautiful. We are convinced that communication can save the world, so we work from creativity and design to contribute to society, both Peruvian and global.

Award Record

With this recognition, Planetario is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/121161
A' Design Award Page: https://competition.adesignaward.com/121161
Media Showcase: https://www.designnewsroom.com/!121161
Laureate Profile: https://designers.org/d/302744
Further Information from the Laureate: http://rikchari.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Rikchari Coffee Packaging
Function: Coffee Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Olive Green, White Smoke, Dim Gray, Gray and Dark Gray
Images: 5
Client: Rikchari Packaging by Planetario

The Recognition

Laureate: Planetario
Country: Peru
Recognition: A' Design Award
Edition: 2020 - 2021
Design ID: #121161

Credits

Team: Pedro Alayza Maccera, Eddy Alarcón Herrera, Sandra Benavente Velando, Kevin Huarac Romero and Renato Romero Saenz

Design Details

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition. The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector. Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Realization and Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Project Duration and Location: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Specifications: Dimension: 160 mm x 240 mm / Weight: 250 grams
Keywords: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee