Press Release
Lu Zhao Is Honored with the Silver A' Design Award for Space Paradox Conceptual Video in Movie, Video and Animation Design
Lu Zhao honored for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Movie, Video and Animation Design category for Space Paradox Conceptual Video by Lu Zhao. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Space Paradox Conceptual Video
Space Paradox is a conceptual video about the nature and limits of space. The film uses three world forms as its background: the spatial world of entities, the multidimensional world of fractals, and the world of logic and human consciousness. The transformation and overlap of the three forms present a dialectic between entity and vacuum, space and consciousness. The starting point is the question of the edge of space raised by Archytas, together with theories of potential and real infinity. Space Paradox also includes a creative expression of space graphics.
Award Record
With this recognition, Lu Zhao is a winner of 7 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121516
- A' Design Award Page: https://competition.adesignaward.com/121516
- Media Showcase: https://www.designnewsroom.com/!121516
- Laureate Profile: https://designers.org/d/302782
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Space Paradox Conceptual Video
- Function
- Conceptual Video
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dim Gray, Dark Slate Gray, Black, Gray and Light Gray
- Images
- 5
The Recognition
- Laureate
- Lu Zhao
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121516
Credits
- Team
- Quan You
Design Details
- Unique Properties
- The film takes three "world" forms as the background, namely, the spatial world of entity, the multidimensional world of fractal, and the world of logic (human consciousness). The transformation and overlapping of the three world forms is a dialectical statement of entity and vacuum, space and consciousness, that is, "is there a vacuum in the entity world, or is the entity world surrounded by vacuum", "Is space enveloping consciousness, or does space exist in consciousness".
- Inspiration
- "Whether there is an outermost boundary in space, and whether we can extend our hand over it." The work starts from the problem of "the edge of space" proposed by Archytas. The whole work is based on the space theory of potential infinity and real infinity by relativists and absolutists. It is a reflection on the boundary, extension and existence of space. The work includes two parts: conceptual video design and creative expression of space graphics.
