Press Release
Golden A' Design Award in Interior Space and Exhibition Design Goes to BD's Hype Tribe Office Design by DB and B Pte Ltd
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes DB and B Pte Ltd for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ BD's Hype Tribe Office Design by DB and B Pte Ltd has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About BD's Hype Tribe Office Design
BD's Hype Tribe is an office interior located on two floors of a building in Singapore. The design unites several business units within one shared community space. A reception area, co-working cafe zones and work neighbourhoods are linked by a continuous visual journey. One cafe area is inspired by an alfresco setting and offers a calm and comfortable environment. Suspended acoustic panels create a sense of flow above the space. Wood and green planting are combined to bring biophilic elements indoors. A desk sharing approach supports efficient use of the floor plate.
About DB and B Pte Ltd
The DB&B Group is a leading interior design consultancy and construction firm with offices in key Asian cities – Singapore, Shanghai, Beijing, Bangkok and Manila. The company offer personalised, professional and well-executed interior solutions. DB&B also operates a network of 100,000 square feet factories in the region. The group have received several international awards including the Interior Design Excellence Award, Hong Kong Global Design Awards, International Property Awards, SPARK Awards and the FuturArc Green Leadership Award.
Award Record
DB and B Pte Ltd is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/122119
- A' Design Award Page: https://competition.adesignaward.com/122119
- Media Showcase: https://www.designnewsroom.com/!122119
- Laureate Profile: https://designers.org/d/219551
- Further Information from the Laureate: https://www.dbb.com/hype-tribe/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BD's Hype Tribe Office Design
- Function
- Office Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- DB and B Pte Ltd
- Country
- Singapore
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122119
Design Details
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others. Once data collection is completed, the space planning began.
- Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Project Duration and Location
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
- Keywords
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
