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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Role Corporate Identity by Pedro Panetto

Pedro Panetto recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Role Corporate Identity by Pedro Panetto has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Role Corporate Identity

Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.

About Pedro Panetto

Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design. In addition, he also works giving lectures in Brazil. Graduated in 2012. His work is focused on the Design of Visual Identities, receiving much attention for his studies and applications of the Golden Ratio. His work has been published on various blogs and pages of design and creativity. He also had his work published in two Design books: "Visual Harmony, Proportions in Graphic Design" by SendPoints, and “LOGO TALKS IV” from publisher Artpower.

Award Record

This recognition makes Pedro Panetto a winner of 5 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Role Corporate Identity
Function
Corporate Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Sandy Brown, Khaki, Navajo White, Papaya Whip and Floral White
Images
5

The Recognition

Laureate
Pedro Panetto
Country
Brazil
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#123095

Design Details

Unique Properties
Role is a video producer agency. Its visual identity works in motion or still, it conveys energy, dynamism. It works well in all kinds of applications, including videos in which this brand can behave in motion.
Inspiration
Role's visual identity has elements from the audiovisual poduction universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls. The rectangular shape of its logo has been chosen by inspiration of this universe as well, for we see many rectangular elements, such as cameras, clapboards, screens and etc. The logo in motion connects with the name of the brand "Role", which in Portuguese comes from the verb to roll , its symbol is constantly rolling.
Specifications
All project and paper pieces were madw using the Golden Ratio.

Good Design Deserves Great Recognition

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