Bellda Lampshade by Mehdi Atashfaraz Is Granted the Silver A' Design Award in Lighting Products and Fixtures Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Bellda Lampshade by Mehdi Atashfaraz, designed for Lootra, has been granted the Silver A' Design Award in the Lighting Products and Fixtures Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Bellda Lampshade

An easy to install, hanging lampshade that simply fits on any light bulb without a need to any tool or electrical expertise. The design of the products enables the user to simply put it on and take it off the bulb without much effort to create a visually pleasant lighting source in a budget or temporary accommodation. Since the functionality of this product is embedder in its form, the production cost is similar to the one for an ordinary plastic flowerpot. Possibility of personalization to the user’s taste take by painting or adding any decorative elements creates a unique character.

About Mehdi Atashfaraz

Being simple and inspired from past, cultural and folkloric stories constitute the values for this brand. The designed products respectable entities that enter our lives, live with us and once we are gone, tell other what they witnessed. Each local product registers the story or a piece of local culture in a greater social memory, way beyond the region that it is known. In addition, it creates the production and distribution network that helps the local economy too. In a nutshell, “a dignified look to the product” during the design is the main approach since each object is a diarium that records the stories of people and how they lived to pass it on to others.

Award Record

This recognition makes Mehdi Atashfaraz a winner of 1 A' Design Award.

About the A' Lighting Products and Fixtures Design Award

The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Entries typically include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. Awarded lighting designs are published at https://designers.org/design-category/lighting

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/123177
• A' Design Award Page: https://competition.adesignaward.com/123177
• Media Showcase: https://www.designnewsroom.com/!123177
• Laureate Profile: https://designers.org/d/226563

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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