Press Release
Xianfeng Wu Receives the Silver A' Design Award for Linhu Queshe Green Tea Tea Packaging in Packaging Design
Xianfeng Wu recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Linhu Queshe Green Tea Tea Packaging by Xianfeng Wu. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Linhu Queshe Green Tea Tea Packaging
Linhu Queshe Green Tea is a packaging design for a green tea grown in Yibin, Sichuan Province, China, a region known for bamboo. The container is shaped like a bamboo segment to reflect the culture of the place of origin. The packaging is made of aluminum and is light, with a soft color. The form differs from traditional Chinese tea packaging and is simple to use. The compact shape saves space and reduces transport costs. Several containers can be stacked on the shelf, creating a display that recalls a bamboo forest. Each container measures 47 by 47 by 65 millimeters.
Award Record
This recognition makes Xianfeng Wu a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/123301
- A' Design Award Page: https://competition.adesignaward.com/123301
- Media Showcase: https://www.designnewsroom.com/!123301
- Laureate Profile: https://designers.org/d/304222
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Linhu Queshe Green Tea Tea Packaging
- Function
- Tea Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Dark Cyan, Dark Slate Gray and Sea Green
- Images
- 5
The Recognition
- Laureate
- Xianfeng Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123301
Credits
- Team
- Wu Xianfeng
Design Details
- Unique Properties
- This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
- Inspiration
- The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Challenge
- Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
- Realization and Technology
- The product is made of aluminum, light and elegant in color.
- Operation and Interaction
- The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
- Project Duration and Location
- The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
- Keywords
- Bamboo, tea, packaging, nature, green tea
