Press Release
Silver A' Design Award in Fashion, Apparel and Garment Design Goes to Flatter Your Body Womenswear Collection by Yunji Lee
Yunji Lee recognized for fashion, apparel and garment design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Fashion, Apparel and Garment Design category for Flatter Your Body Womenswear Collection by Yunji Lee. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Flatter Your Body Womenswear Collection
Flatter Your Body is a womenswear collection of six looks created to suit different body types. The collection reinterprets the corset, a garment that was historically uncomfortable to wear. Each look has a slightly loose silhouette with lacing straps placed around the bust, waist, and hips. Tightening or loosening the straps in selected areas allows the wearer to adjust the shape of the garment. Stripe prints and pleats add an optical illusion that supports the flattering effect. Light wool, cotton, and wool crepe are used for the spring and summer season.
About Yunji Lee
Yunji earned her BFA Fashion Design Degree at Parsons in 2015 specializing in Womenswear. Including 4 years of internship experience in various fashion industries such as Tahari ASL, Derek Lam, and Scott Langton, Yunji served 3 years at SAKU New York Company as the Assistant Designer. To further her experience, she resigned from her Assistant Designer position at SAKU in 2018 and returned to Academia to pursue a master's degree in fashion. In November 2020, Yunji completed her MFA degree at the SCAD Atlanta.
Award Record
With this recognition, Yunji Lee is a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/123420
- A' Design Award Page: https://competition.adesignaward.com/123420
- Media Showcase: https://www.designnewsroom.com/!123420
- Laureate Profile: https://designers.org/d/281167
- Further Information from the Laureate: https://yunji-lee.squarespace.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flatter Your Body Womenswear Collection
- Function
- Womenswear Collection
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Black, Dim Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Yunji Lee
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123420
Credits
- Image Credits
- COPYRIGHT by Yunji Lee, Photographer, Skye Lin / Model, Allison Head, 2020
Design Details
- Unique Properties
- The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
- Inspiration
- There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
- Research
- The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
- Challenge
- The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
- Realization and Technology
- The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
- Operation and Interaction
- The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
- Project Duration and Location
- The project started in November 2019 and finished in August 2020 in Atlanta, USA.
- Specifications
- The whole collection is 6 looks womenswear, size 0-6.
- Keywords
- Optical illusion, Stripe, Corset, Asymmetricity, Embracement
