Press Release
Outsiders Lighting Performance by Nargiza Usmanova Receives the Silver A' Design Award in Performing Arts, Stage, Style and Scenery Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Nargiza Usmanova for performing arts, stage, style and scenery design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Outsiders Lighting Performance by Nargiza Usmanova, designed for NUMZ Graphics, has been granted the Silver A' Design Award in the Performing Arts, Stage, Style and Scenery Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Outsiders Lighting Performance
It is a lighting show that was staged at three different locations in Oakville (ON, Canada). The performance is fiction on the theme of Energy. In the story, the Outsiders came to Earth not as invaders but as highly intelligent creatures with a lot of knowledge to share with humans. The main point of the project: the energy is actually found inside of us. It is the foundation of human livelihood and maybe a key to solving the energy problem on Earth. To visualize the idea, the artist has designed lighting costumes using LED modules and zip-ties.
About Nargiza Usmanova
NARGIZA USMANOVA Designer & Visual Artist Nargiza Usmanova is an award-winning visual artist and creative designer with an international career spanning more than 20 years. Based in Toronto, she specializes in Exhibit Design, Industrial & Lighting Design, Graphic Design, Illustration, and large-scale public art. She holds a diploma in Industrial & Graphic Design and has served in prominent roles such as Chief Designer and Art Director, contributing her expertise to multidisciplinary creative projects across the globe.
Award Record
Nargiza Usmanova is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Performing Arts, Stage, Style and Scenery Design Award
The A' Performing Arts Design Award is an international competition recognizing excellence in set, stage, and performing arts design by top designers worldwide. The competition is organized within the A' Design Award & Competition and is open to performing arts designers, set designers, theater architects and costume designers from all countries. Entries typically include choreography, dance moves, theatrical sets, dance costumes, stage lighting and opera props. Awarded performing arts designs are published at https://designers.org/design-category/performing-arts
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/123555
- A' Design Award Page: https://competition.adesignaward.com/123555
- Media Showcase: https://www.designnewsroom.com/!123555
- Laureate Profile: https://designers.org/d/245816
- Further Information from the Laureate: https://numzgraphics.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Outsiders Lighting Performance
- Function
- Lighting Performance
- Category
- Performing Arts, Stage, Style and Scenery Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Dark Slate Gray, Lavender, Saddle Brown and Gainsboro
- Images
- 5
- Client
- NUMZ Graphics
The Recognition
- Laureate
- Nargiza Usmanova
- Country
- Canada
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123555
Credits
- Team
- Nargiza Usmanova (author and costume designer), Victor and Rita Zubashev, Mikhail Palityka (models), Maxim Zinchuk (assistance, photo and video production), Tatiana Belousova, Olga Goldobina (assistance) and GVA Lighting (technical support)
- Image Credits
- Photographer and videographer - Maxim Zinchuk
Design Details
- Unique Properties
- "Outsiders: energy is inside" is a lighting performance that was staged in Oakville, Canada. The performance is a fiction on the theme of Energy, particularly, how and what kind of energy inhabitants of other planets use to survive. To visualize this idea, we have designed lighting costumes masking human bodies and helping transform them into illuminated aliens. The main point of the project: the energy is actually found inside of us. It is the foundation of our livelihood and may be a key to solving the energy problem on Earth.
- Inspiration
- The idea of the performance started growing after one of our previous lighting projects. We continued experimenting with led lights and zip-ties. In the first stage, it resembled a caterpillar shining in a dark. After some modifications, we came up with the idea of making a costume for aliens. It was the good starting point but we lacked an idea to make future project looks more alive and attractive. So, we decided to play around with the most actual problem on Earth, the problem of energy. Thus, were born our aliens who came on Earth to share their experience of using energy. We named them Outsiders.
- Research
- Uniqueness and water for nice reflections were our main requirements for the performance location. After some google research and scouting, we have chosen several places in Oakville. The largest of three performances took place in the Lions Park Valley (Oakville).
- Realization and Technology
- Materials used in the project: 116 of LED modules (IP-SF), 5,000 red zip-ties, 20 meters of wire, a portable power station
- Project Duration and Location
- The performance was staged in Oakville (Ontario, Canada) in May 2016.
- Keywords
- light, lighting, lighting performance, handmade costume, art performance, aliens, outsiders, energy
