Press Release
Sienna Monroe Identity and Packaging by Ricci Williams Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Ricci Williams for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Sienna Monroe Identity and Packaging by Ricci Williams, designed for Summerhouse Collective, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Sienna Monroe Identity and Packaging
Sienna Monroe is the brand identity and packaging for a plant-based, cruelty-free cosmetics line. The gift box also serves as the shipping box for online orders, which reduces waste. The box is made from recycled uncoated compostable cardboard printed with vegetable inks. The bottles are made from glass, a material that can be recycled repeatedly, and the labels use post-consumer waste paper. A natural printed pattern softens the bold typography. The packaging is intended to be kept and reused after the product is finished.
About Ricci Williams
He creates work for a wide range of clients, including in fashion, beauty, culture, and technology. Ricci was born in the United Kingdom and studied Graphic Design at Central Saint Martins in London. His work includes creative and art direction, editorial design, print design and branding. He previously worked as an in-house art director for Rankin, the acclaimed fashion photographer, and his previous clients include Uber, Adobe, Oxfam, and Blumhouse Productions. He has created several artist books including Ten Times Rosie, We Are Congo, Painting Pretty Pictures, and Rankin Portraits.
Award Record
With this recognition, Ricci Williams is a winner of 2 A' Design Awards. The awards span the editions from 2016 - 2017 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/124404
- A' Design Award Page: https://competition.adesignaward.com/124404
- Media Showcase: https://www.designnewsroom.com/!124404
- Laureate Profile: https://designers.org/d/175165
- Further Information from the Laureate: http://www.ricciwilliams.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sienna Monroe Identity and Packaging
- Function
- Identity and Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Gray, Light Gray, Rosy Brown, Snow and Gray
- Images
- 5
- Client
- Summerhouse Collective
The Recognition
- Laureate
- Ricci Williams
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #124404
Design Details
- Unique Properties
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Inspiration
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands. The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
- Research
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Challenge
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Realization and Technology
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks. The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
- Operation and Interaction
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away. Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product. Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
- Project Duration and Location
- The project was completed in Los Angeles during the summer of 2020.
- Specifications
- Bottles and Packaging are various sizes Presentation Box is 300 x 300 mm Cylinder Box is 90 x 90 x 230 mm Soap is 120 x 30 x 60 mm
- Keywords
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
