Press Release
Treasure Box Chocolate Snack Combo Packaging by Mutian Yu Wins the A' Design Award in Food, Beverage and Culinary Arts Design
Mutian Yu honored for food, beverage and culinary arts design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Food, Beverage and Culinary Arts Design category for Treasure Box Chocolate Snack Combo Packaging by Mutian Yu, designed for Savannah College of Art and Design. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Treasure Box Chocolate Snack Combo Packaging
Treasure Box Chocolate is a chocolate combination packaged in the shape of a treasure box. The package holds five different chocolates, together with nuts, dried cranberries, cookies, jelly beans and popping candy. Each chocolate is also shaped like a small treasure box, so opening one reveals a different filling. The box measures 331.5 by 71.5 by 58 millimeters and is produced with a high-end gift box process that includes plate making, printing on wrapping paper, surface treatment and mounting. The intent is to celebrate small joyful moments.
About Mutian Yu
Mutia Yu is an industrial designer who currently is finishing his M.F.A project in the Savannah College of Art and Design. In the past few years, he has won several world-class design awards, including reddot design award, iF design award, and K-Design award. He always has a huge passion for creating intuitive products that focus on user behaviors. He believes that technology enables people to live well, but designs enable people to live with a smile.
Award Record
This recognition makes Mutian Yu a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. The competition is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Entries typically include design for food, design with food, food servings, tasting menus, cocktails and desserts. Awarded culinary art designs are published at https://designers.org/design-category/culinary-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/125977
- A' Design Award Page: https://competition.adesignaward.com/125977
- Media Showcase: https://www.designnewsroom.com/!125977
- Laureate Profile: https://designers.org/d/296084
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Treasure Box Chocolate Snack Combo Packaging
- Function
- Snack Combo Packaging
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- White Smoke, Burly Wood, Rosy Brown, Sienna and Dim Gray
- Images
- 5
- Client
- Savannah College of Art and Design
The Recognition
- Laureate
- Mutian Yu
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #125977
Credits
- Image Credits
- Creator Mutian Yu, Treasure box chocolate, 2021.
Design Details
- Unique Properties
- The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
- Inspiration
- By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
- Research
- Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
- Challenge
- The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
- Realization and Technology
- High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
- Operation and Interaction
- Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
- Project Duration and Location
- The project started in September 2019 and finished in November 2019 in Savannah, the United States.
- Keywords
- Snacks, Interaction, Fun
