Press Release
Giovanni Murgia Is Honored with the Bronze A' Design Award for Cala di Seta Wine Labels in Packaging Design
Giovanni Murgia of Redfish honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Cala di Seta Wine Labels by Giovanni Murgia of Redfish, designed for Cantina di Calasetta - Cala di Seta, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Cala di Seta Wine Labels
The packaging design project represents wines as unique and identifying elements, linked to the place where they are born but facing the world. The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. For this reason, the design is characterized by a colorful, minimal and refined appearance in which the design of the lighthouse stands out, made with simple but powerful graphics and embellished with colored metal sheets and the three-dimensional effect of the braille relief that simulates the sea.
About Giovanni Murgia
Giovanni has always had an interest in the arts and creativity. Restless by nature, creative for needs, to look always a different way from the usual. With creativity tries to give a new vision of reality. His goal is always to work on challenging and rewarding projects making each project a big communication project. For 10 years directing the Redfish agency working for major clients and projects. Care detail in every project because is the only way to achieve great things in work than in life.
About Redfish
Redfish is a marketing and design agency that works to get the best result for the client. 20 years of experience in the advertising for provide the better communication strategies for business companies and private clients. Brand design, graphic design,
Award Record
Giovanni Murgia of Redfish is a winner of 6 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/127081
- A' Design Award Page: https://competition.adesignaward.com/127081
- Media Showcase: https://www.designnewsroom.com/!127081
- Laureate Profile: https://designers.org/d/172069
- Further Information from the Laureate: https://bit.ly/3sjwA4m
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cala di Seta Wine Labels
- Function
- Wine Labels
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Goldenrod, Dark Slate Gray, Teal and Gainsboro
- Images
- 5
- Client
- Cantina di Calasetta - Cala di Seta
The Recognition
- Laureate
- Giovanni Murgia
- Country
- Italy
- Brand
- Redfish
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127081
Credits
- Team
- Diego Attene
- Image Credits
- Diego Attene
Design Details
- Unique Properties
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Inspiration
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Research
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Challenge
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Realization and Technology
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Operation and Interaction
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Project Duration and Location
- The project started in February 2021 in Sassari anche finished in April 2021.
- Specifications
- Label size: 80 x 136mm Paper type: FASSON Frozen Quartz Pearl Hot foil with three color variations - Embossed braille
- Keywords
- wine, carignano, label, sardinia, italy, minimalism
