Press Release
Nobuya Hayasaka Receives the Silver A' Design Award for Zaku Inc. Corporate Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Nobuya Hayasaka for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Zaku Inc. Corporate Identity by Nobuya Hayasaka, designed for Arica Design Inc. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Zaku Inc. Corporate Identity
This symbol has two meanings. It is the company name and the company slogan. It consists of typography of Japanese kanji characters, which read zaku in the company name. The kanji also contains the meaning of to create. The silhouette of Good's hand is formed using this character, which means to create. In this way, the company's slogan of Creating Good is expressed in a single mark. The symbol mark expresses the company's commitment to creating Good in the world through creative measures.
About Nobuya Hayasaka
He was born in 1987 in Sapporo, Japan, and studied a wide range of art disciplines at university, including fine art, crafts, video, and digital content, with a focus on media design. During his studies, he won the grand prix of the docomo Creators Cup two years in a row. Currently, he is a director of arica design inc. He uses his experience in a wide range of fields to work on branding and art direction for stores, inns, and companies. He has won national and international awards not only in graphic design, but also in the fields of illustration, video, advertising, and package design.
Award Record
This recognition makes Nobuya Hayasaka a winner of 3 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/127734
- A' Design Award Page: https://competition.adesignaward.com/127734
- Media Showcase: https://www.designnewsroom.com/!127734
- Laureate Profile: https://designers.org/d/292796
- Further Information from the Laureate: http://zwoo.jp/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zaku Inc. Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Silver, Light Slate Gray, Lavender and Dim Gray
- Images
- 5
- Client
- Arica Design Inc
The Recognition
- Laureate
- Nobuya Hayasaka
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127734
Credits
- Team
- Hitoshi Kobayashi and Takuma Suzuki
Design Details
- Unique Properties
- This symbol has two meanings. It is the company name and the company slogan. It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji. The kanji also contains the meaning of "to create. The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
- Inspiration
- The designer decided to use the client's company slogan itself as the logo design. This company has the slogan "Create good! The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create". And since this kanji can be read as "zaku", it also represents the company name.
- Research
- In this design, the challenge was to give a single symbol multiple roles. To make the company name read "Zaku". To give it the meaning of "create". To make it look like a silhouette of the hand of "Good! By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
- Challenge
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable. The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
- Realization and Technology
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink. The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good! Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
- Operation and Interaction
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan. People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication. The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
- Project Duration and Location
- It opened in Japan in March 2021.
- Specifications
- The brand design items for this project are listed below. Logo Design: Symbol mark, Logotype, Motion Logo Sign Design: Signage Packaging Design: Document Case x 3 Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer Web Design:html5, CSS
- Keywords
- Typography, Logos, Symbols, Corporate Identity, Logotypes
