Blue Frog Bar and Restaurant by SIG Design Wins the A' Design Award in Interior Space and Exhibition Design

SIG Design acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Blue Frog Bar and Restaurant by SIG Design, designed for Blue Frog. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Blue Frog Bar and Restaurant

Blue Frog provides grilled food and cocktails. The design is required to show modern American cultural features. To create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.

About SIG Design

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals.

Award Record

SIG Design is a winner of 4 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/127951
A' Design Award Page: https://competition.adesignaward.com/127951
Media Showcase: https://www.designnewsroom.com/!127951
Laureate Profile: https://designers.org/d/312196
Further Information from the Laureate: http://adkx.net/25xet

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Blue Frog Bar and Restaurant
Function: Bar and Restaurant
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Maroon, Black, Saddle Brown and Chocolate
Images: 5
Client: Blue Frog

The Recognition

Laureate: SIG Design
Country: China
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #127951

Credits

Team: Ray Lee, Chunhai Du, Honghui Shen, Fangting Zhong and Yinhui Gu
Image Credits: #5 photographer: Nick Sing

Design Details

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Research: Type of Research: Internet research, offline market research of competitors. Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall. Participants: Chunhai Du, Honghui Shen Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Realization and Technology: Desktop research and on-site market research.
Project Duration and Location: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Specifications: The project area is 404 sqm.
Keywords: restaurant, bar, Modern American, artworks