CIFI Nansha Yaoyue Bay Sales Center by 10 Degrees Design Receives the Golden A' Design Award in Interior Space and Exhibition Design

10 Degrees Design recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that CIFI Nansha Yaoyue Bay Sales Center by 10 Degrees Design, designed for Time and Space 10, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About CIFI Nansha Yaoyue Bay Sales Center

CIFI Nansha Yaoyue Bay is a sales center located on the international finance island in Nansha District, Guangzhou, China. Water is the central theme of the interior. Decorations at the entrance resemble ripples spreading across water. The layered ceiling recalls the sea and the beach, and an irregular bench recalls sea spray. Curved forms are used throughout to soften the enclosed space. Materials include plated metal, resin, marble, leather and acrylic fiber carpet. The design turns local culture and coastal scenery into interior art that is both decorative and practical.

About 10 Degrees Design

10 Degrees Design was founded in Guangzhou City, China in 2009 focusing on interior design. We provide interior design and concept planning of the sales department, model houses, villas and office and business space for clients in real estate. We uphold the brand concept Design is limited while life is limitless, which indicates our belief that the true inspiration and energy originate from life itself. We embrace the infinity of ego possibility and courage, and infuse the vitality into life by means of design and art. And for sure, we will keep doing so.

Award Record

This recognition makes 10 Degrees Design a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/128078
A' Design Award Page: https://competition.adesignaward.com/128078
Media Showcase: https://www.designnewsroom.com/!128078
Laureate Profile: https://designers.org/d/312669
Further Information from the Laureate: http://5l8.cn/gRzzr

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: CIFI Nansha Yaoyue Bay Sales Center
Function: Sales Center
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Gainsboro, Light Gray, Gray, Dark Slate Gray and Dark Gray
Images: 5
Client: Time and Space 10

The Recognition

Laureate: 10 Degrees Design
Country: China
Recognition: Golden A' Design Award
Edition: 2021 - 2022
Design ID: #128078

Design Details

Unique Properties: This work is located at the international finance island, Nansha District, Guangzhou City, China. Here waves roll back and forth in flexible curves and fish leap out of the sea in an elegant arc. The designer extracted elements from these stunning sights around the island and transformed them into interior decorations and sculptures which are interspersed at every corner. It is hoped that guests can enjoy leisure time in the space where the atmosphere of cities and nature coexist harmoniously.
Inspiration: This work is inspired by the interaction among water and all nature beings. The decorations of the entrance are just like ripples which gradually disperse the moment drips drop into water. The layers of the ceiling arise from the breath of the sea and beaches. The irregular bench for rest simulates the styling of spray as the dolphin leaps out of the sea. Each part is artistically related to the element, water.
Research: This work lies in Nansha District, Guangzhou city. The culture and history here bond tightly with rivers and lakes, and people here are naturally intimate with water. Nansha international finance island, the Chinese first international finance island requires more modern and international design language. It transforms local resources and cultural essence into interior landscape and creates art pieces which balance beauty and practicality, and evoke empathy of clients.
Challenge: Regarding the layout of the sales center, the second floor is for talk while the first floor is for display. The designer team attaches great importance to the theme of the first floor that requires a representation of humanistic emotion and business value. Therefore, the team takes water as the clue, art decorations as the guide and waterflow as the visiting route. The beauty of nature and art merges together in the space.
Realization and Technology: The ribbon-like decoration at the reception: plated metal The manta ray decoration: resin and automotive paint The wall lamp: metal and LED The sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metal The stool: leather finishing, sponge and metal The carpet: acrylic fibers The round table: marble and metal
Operation and Interaction: Curves for decoration exist everywhere to neutralize depression and tension caused by the closed space ingeniously. Far more than this, the streamlined expression simulates the latitude of the sea and the island, which complements the ceiling and raises an echo between the sea view and the water-related art pieces. Whichever angle you appreciate from, it takes on rich types of beauty.
Project Duration and Location: This work was initiated and completed in Guangzhou city, respectively in January, 2021 and June, 2021. It also opened to the public in June, 2021.