Press Release
Sidanda Neck Support Square Pillow by Philip Lu Receives the A' Design Award in Beauty, Personal Care and Cosmetic Products Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Philip Lu for beauty, personal care and cosmetic products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Sidanda Neck Support Square Pillow by Philip Lu, designed for Sidanda, has been granted the A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Sidanda Neck Support Square Pillow
Sidanda Neck Support is a pillow designed to reduce neck fatigue during sleep. The pillow measures 70 cm in length, 43 cm in width and 5 cm in height. An irregular V-shaped surface divides the pillow face into five zones that support the suboccipital muscle group. The head area sinks gently, while the side sleeping area follows the curve of the neck. The filling combines white goose down and latex particles, which give elastic support and allow air to pass through. A breathable mesh border helps release heat and moisture. Different heights are offered for men and women.
Award Record
With this recognition, Philip Lu is a winner of 4 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Typical entries include lipsticks, foundations, eyeliners, mascara, blushes and concealers. The awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/128136
- A' Design Award Page: https://competition.adesignaward.com/128136
- Media Showcase: https://www.designnewsroom.com/!128136
- Laureate Profile: https://designers.org/d/302104
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sidanda Neck Support Square Pillow
- Function
- Square Pillow
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Dark Gray, Gray and Silver
- Images
- 5
- Client
- Sidanda
The Recognition
- Laureate
- Philip Lu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #128136
Design Details
- Unique Properties
- Prolonged use of over-high pillows will cause excessive fatigue of the neck, tending to result in stiff neck and other phenomena. Studies have shown that when people sleep on their backs, the suitable height of the pillow for men is 4-8cm, for women 4-6cm, that is, that is, the most suitable height is equal to the heights of their fists. Inspired by this, SIDANDA designs this Square Neck Protection Pillow based on ergonomic principles with the suboccipital muscle group as the core, and uses innovative pillow filling methods to provide users with a healthy and comfortable sleep environment.
- Inspiration
- The Square Neck Protection Pillow provides an irregular V-shaped partitioned surface for core suboccipital muscles, relaxing the muscles and the spine during sleep and effectively relieving the neck fatigue. After users lying down, the head fossa area naturally sinks, and the side sleeping area closely fits the cervical curve. Latex particles are added as rebound material to offer proper support. For different sexes, the product offers different heights, so that users can make the best choice.
- Research
- SIDANDA Laboratory has discovered that the "suboccipital muscle group" is vital in maintaining the alignment between the skull and the upper cervical spine. The V-shaped partitioned pillow surface is designed based on five irregular partitions, effectively relaxing the core suboccipital muscle groups. Latex particles and goose down are accurately filled according to the qualities of human bones and muscle distribution, to provide comfortable support for user's cervical spines and pillow bones.
- Challenge
- The biggest challenge of the product is the new design of irregular V-shaped partitions. The amount of filling needs to be precisely controlled according to the location of each partition. Too much or too little filling will affect the balance and weaken the relaxing effect on the suboccipital muscles. In addition, it is the first time the goose down and latex particles are simultaneously filled in the pillow core. Therefore, this not only requires sufficient support, but also has to ensure that the softness is moderate, which increases the difficulty of design and production.
- Realization and Technology
- This pillow is designed with an irregular V-shaped partitioned pillow face, filled with goose down and latex particles inside. Latex particles, featured with flowing resilience, play a massage function and promote blood circulation. Combined with goose down with natural gas holes, it automatically adapts to the sinking of the head and neck, quickly adjusts poor sleeping posture and relaxes the muscles and the spine during sleep. Also, latex particles own tens of thousands of honeycomb air holes, and goose down also has millions of air permeable holes, with the excellent breathability advantage of both.
- Operation and Interaction
- After users lying down, the head fossa area naturally sinks with the head, forms a moderate light support curve, softly protects the head, avoids the spine in a tight state, and soothes the muscles. The side sleeping area seamlessly fits the curve of the neck, while gently taking care of the skin of the cheek. When the user turns over, the resilient latex particles rebound quickly in response to changes in sleeping position, giving proper elastic support to the cervical spine and the occipital bone to enhance sleep comfort.
- Project Duration and Location
- The project started R&D since January 2021 in Hangzhou, Zhejiang Province, China, with testing beginning in March 2021 and the official launch in June 2021.
- Specifications
- The Square Neck Protection Pillow is filled with raw latex particles imported from Thailand and white goose down imported from Poland. The size of the pillow is 70 cm long, 43 cm wide and 5 cm high.
