Press Release
Rui Ma Is Honored with the A' Design Award for Hanzi and Alphabet Type Design in Graphics, Illustration and Visual Communication Design
Rui Ma acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Hanzi and Alphabet Type Design by Rui Ma has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Hanzi and Alphabet Type Design
This is a set of type design that represents the combination of two different cultures Hanzi and Alphabet. The type design combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created by using contemporary visual languages along with bright colors.
About Rui Ma
Rui Ma is an award-winning designer, art director, and illustrator based in Los Angeles. With an MFA degree in Graphic Design and over ten years of professional work experience, she focuses on graphic design, art direction, branding, illustration, digital design, print design, experiential design, etc. She also has a passion for photography and fashion. Her work incorporates bold, dynamic typography and illustration, along with energetic colors. Rui started her career in New York City and decided to move to Los Angeles afterwards, she gained years of design experience in both cities.
Award Record
Rui Ma is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/130056
- A' Design Award Page: https://competition.adesignaward.com/130056
- Media Showcase: https://www.designnewsroom.com/!130056
- Laureate Profile: https://designers.org/d/279669
- Further Information from the Laureate: http://bit.ly/38j43EB
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hanzi and Alphabet Type Design
- Function
- Type Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Yellow, Black, Goldenrod, Dark Olive Green and Gold
- Images
- 5
The Recognition
- Laureate
- Rui Ma
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130056
Design Details
- Unique Properties
- This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
- Inspiration
- The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
- Research
- The research was based on information about Hanzi character strokes and English alphabet from books and online.
- Challenge
- The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
- Realization and Technology
- The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
- Operation and Interaction
- The type would be primarily used for communication design.
- Specifications
- Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
- Keywords
- Type Design, Typography, Visual Communication, Graphic Design, Language
