Press Release
Bronze A' Design Award in Packaging Design Goes to Guangliang 59Plus Flying CoBranded Liquor Packaging by Wei Xu, Yonghui Dong and Rui Wang
Wei Xu, Yonghui Dong and Rui Wang recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Guangliang 59Plus Flying CoBranded Liquor Packaging by Wei Xu, Yonghui Dong and Rui Wang, designed for Sichuan Guangliang Wine Industry Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Guangliang 59Plus Flying CoBranded Liquor Packaging
Guangliang 59Plus Flying is a limited edition liquor packaging created together with the Dunhuang Museum. The design combines elements of the Dunhuang frescoes with imagery of Chinese aerospace to express the exploration of the universe. An illustration shows a flying Apsara and an astronaut with fingers touching, linking tradition and modern science. The bottle is white and translucent. Sprayed frosted paint imitates the texture of jade. A high precision all-over decoration firing process displays the illustration around the full body of the bottle.
About Wei Xu, Yonghui Dong and Rui Wang
Guangliang Wine, short for “Guangping Liangxin Wine”, meaning “a premium wine that deserves drinking till it is empty-bottled”. Located in Chengdu, China, as well as the Golden Brewing Area 30 degrees north, it officially went public in March 2019. As the first digitized liquor in China, it pioneered the product expression of “demonstrate by data” that clearly shows three years’ proportions of the basic liquor of grain. Guangliang Wine is a civil liquor that meets customers’ needs.
Award Record
Wei Xu, Yonghui Dong and Rui Wang is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/130643
- A' Design Award Page: https://competition.adesignaward.com/130643
- Media Showcase: https://www.designnewsroom.com/!130643
- Laureate Profile: https://designers.org/d/317094
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guangliang 59Plus Flying CoBranded Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Gainsboro, Dark Gray, White Smoke and Light Gray
- Images
- 5
- Client
- Sichuan Guangliang Wine Industry Co., Ltd.
The Recognition
- Laureate
- Wei Xu, Yonghui Dong and Rui Wang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130643
Credits
- Team
- Wei Xu, Yonghui Dong and Rui Wang
Design Details
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Realization and Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Project Duration and Location
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Specifications
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
