Press Release
2020 Super Star Sports Performance Event by Andre Tehhsi Chen Wins the Bronze A' Design Award in Advertising, Marketing and Communication Design
Andre Tehhsi Chen acknowledged for advertising, marketing and communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for 2020 Super Star Sports Performance Event by Andre Tehhsi Chen, designed for Sports Administration, MOE, R.O.C (TAIWAN). The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding 2020 Super Star Sports Performance Event
2020 Super Star is an advertising campaign created for an annual sports event held by the Taiwan government at Taipei Arena. The campaign promotes physical education and connects different sports with the public. The typography transforms calligraphy forms and includes sports elements such as archery and tennis courts. The color plan is drawn from the archery target, using indigo, red and gold with black and white. The campaign includes posters, brochures, kinetic pictograms, television commercials, motion graphics and digital signage.
About Andre Tehhsi Chen
Andre teh-hsi Chen is an art director, designer, and illustrator based in Taiwan. He embraces nature and is open to anything creative and exciting. Andre teh-hsi Chen is the lead art director in ESSENCE Idea Studio, Taiwan, and launched a home décor series inspired by the great nature, deLightful time. Essence Idea Studio is a design team to figure out the best solution to every case in a smart and elegant way. Running projects from visual design to product design in great variety.
Award Record
Andre Tehhsi Chen is a winner of 1 A' Design Award, including this recognition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131229
- A' Design Award Page: https://competition.adesignaward.com/131229
- Media Showcase: https://www.designnewsroom.com/!131229
- Laureate Profile: https://designers.org/d/264160
- Further Information from the Laureate: https://www.youtube.com/watch?v=eLNqWSEVS40
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 2020 Super Star Sports Performance Event
- Function
- Sports Performance Event
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Steel Blue, Black, Goldenrod, White Smoke and Gray
- Images
- 5
- Client
- Sports Administration, MOE, R.O.C (TAIWAN)
The Recognition
- Laureate
- Andre Tehhsi Chen
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131229
Credits
- Team
- Andre Teh-hsi Chen, Han-Long Lee, Mu-Yun Ke, Shi-Xuan Kuo and Chun-Wei Chiu
- Image Credits
- Andre Teh-hsi Chen; Andre Teh-hsi Chen Video Credits: Sports Administration, M.O.E, R.O.C (TAIWAN) PDF: Andre Teh-hsi Chen
Design Details
- Unique Properties
- The “2020 Super Star: Sports Performance Event” is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design was developed in various formats in the event, such as advertising posters, campaign brochures, kinetic pictograms, TVCF, background videos, motion graphics, and digital signage.
- Inspiration
- The typography in this advertising communication design visualizes the momentum of every sport by transforming the calligraphy form and includes vital sports elements in the event into its structure, such as archery, tennis court. Colors were a significant focus on this occasion, with the goal being to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. For inspiration, we went to the vibrant colors of an archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and assisted with black and white colors.
- Research
- The design of “2020 Super Star: Sports Performance Event” is based on promoting the importance of physical education, connecting different sports to the public, and glorifying the fantastic achievement of professional athletes of Taiwan. Take the Archery target to represent the concept of goals and apply the color plan of this project. There could be different goals for athletes in specific points; start points, turning points, and viewpoints, the design shaped the idea with the points (circles.) Transformed the round shapes into different sports pictograms and key visual patterns.
- Challenge
- The color plan and how the graphic communicates are significant challenges to create a fun, vibrant, and welcoming atmosphere for the key visual design. Three primary colors (C/M/Y) and K are the origin of every color, which symbolize the idea that every beginner devotes themselves to sports to always stay true to themselves. Based on the concept, the goal is to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. We went to the color combination of the Archery target.
- Realization and Technology
- The key visual design, patterns, and kinetic pictograms are made graphically. The team created the animation in After Effect for advertising motion graphics and generated the animated images with an APNG creation tool such as APNG Assembler. For the print graphic, the team layout the artworks in Illustrator.
- Operation and Interaction
- It's the first time to promote a national sports event with key patterns and kinetic pictograms since mascot is the most popular communication design in the related events. To create pattern and kinetic pictograms with novelty, here are the creative directions: 1. To promote sports and physical education as the primary purpose, the design of key patterns integrated into the momentum, strength, and beauty that sports show of each race. 2. To communicate with the joy, intuition, and fun of sports, the design of motion graphics illustrates the characteristic of athletes in the different sports categories.
- Project Duration and Location
- The project started in January 2020 and finished in December 2020, and the advertising and campaign series were released and exhibited in September 2020. “2020 Super Star: Sports Performance Event” was held on September 19 in Taipei Arena, Taiwan. More than 30,000 audiences from the country will participate in the event.
- Specifications
- Advertising poster: Print/700 mm x 1000 mm Campaign brochures: Print/256 mm x 184 mm/18 pages Kinetic pictograms: AVI/APNG/10 set TVCF: AVI/4K HDTV/30 Sec. Background videos: AVI/4K HDTV/in the loop. Motion graphic: AVI/APNG Digital signage: Jpeg/Mp4/9:16/1080 x1920 Px Banner : Jpeg/APNG/1250 x203 Px/1200 x620 Px/1200 x400 Px
- Keywords
- Typography, Kinetic Pictograms, Pattern, Motion Graphic, Taiwan, Sports Performance Event, Super Star, Archery, Tennis, Wrestling
