Press Release
Stora Enso China Packaging Receives the Bronze A' Design Award for Secret Behind Magic Nuts Blind Box in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Stora Enso China Packaging for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Secret Behind Magic Nuts Blind Box by Stora Enso China Packaging has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Secret Behind Magic Nuts Blind Box
Secret Behind Magic is a blind box package for mixed nuts. The outer box graphic uses coordinated lines and three primary colors, inspired by Mondrian composition, combined with a simulated brown kraft paper tone. The design conveys the idea of balanced and healthy nutrition in a simple way. The inner boxes follow the same colors and add cartoon character illustrations for a role play game. An internal lifting mechanism pushes each inner box to the opening, so all boxes can be pulled out one by one. Food contact grade board and soy ink are used.
About Stora Enso China Packaging
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. As a packaging designer and design team manager who has worked in the packaging solution division of Stora Enso about 14 years already. His professional attitude is rely on the technical background of renewable materials and packaging design experience accumulation, devote the design team to provide simple practical and integrates some creative details environmentally friendly packaging solution to the brand owners all over the world.
Award Record
This recognition makes Stora Enso China Packaging a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131239
- A' Design Award Page: https://competition.adesignaward.com/131239
- Media Showcase: https://www.designnewsroom.com/!131239
- Laureate Profile: https://designers.org/d/310224
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Secret Behind Magic Nuts Blind Box
- Function
- Nuts Blind Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Firebrick, Rosy Brown, Tan, Dim Gray and Midnight Blue
- Images
- 5
The Recognition
- Laureate
- Stora Enso China Packaging
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131239
Credits
- Team
- Dick To, Jinglun Cui, Honglai Gong, Hong Zheng, Xiaoli Cui, Simei Liu and Cheng Yang
Design Details
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Realization and Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Operation and Interaction
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Project Duration and Location
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Specifications
- Outer Box Size: 106 X 83 X 110 mm Top and Bottom Inner Box: 49.5 X 35 X 50 mm Left Inner Box Size: 49.5 X 35 X 53 mm
- Keywords
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
