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Press Release

DesignNewswire · COMO, Italy ·

Yukidoke Mitsu Fruits Package by Shingo Furusho Receives the Bronze A' Design Award in Packaging Design

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Shingo Furusho for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Yukidoke Mitsu Fruits Package by Shingo Furusho, designed for Mizukami village, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Yukidoke Mitsu Fruits Package

Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.

About Shingo Furusho

Shingo Furusho Runs a design and branding company specializing in food in Kyushu Born in 1977 in Kumamoto Prefecture, Furusho opened a cafe in his 20s and has been involved in the restaurant business and agriculture for over 10 years. After a physical breakdown, he decided to devote himself to design work, which he had been doing concurrently, and became independent in 2008 and established PREO Corporation in 2013. 2020 COVID-19 spread and the food industry became exhausted, he turned to a food design firm to support the food industry. The company's main business is to provide a wide range of products and services to the public.

Award Record

This recognition makes Shingo Furusho a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yukidoke Mitsu Fruits Package
Function
Fruits Package
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Gainsboro, Firebrick, Silver, Dark Red and Chocolate
Images
5
Client
Mizukami village

The Recognition

Laureate
Shingo Furusho
Country
Japan
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#131600

Credits

Image Credits
Photographer Katsuhiro Hirata, Variations, 2019.

Design Details

Unique Properties
Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Inspiration
I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Research
This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Challenge
We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Operation and Interaction
This is a box with a lid on top.
Project Duration and Location
Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Specifications
Pasted paper box / W242mm x D160mm x H57mm
Keywords
Package, Fruits, Logo, Foil Stamping

Good Design Deserves Great Recognition

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