Press Release
Guardians Furniture Set by Kamran Afshar Naderi Wins the Silver A' Design Award in Furniture Design
Kamran Afshar Naderi acknowledged for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Guardians Furniture Set by Kamran Afshar Naderi, designed for Villasufia, has been granted the Silver A' Design Award in the Furniture Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Guardians Furniture Set
Guardians is a limited-edition furniture set that includes a chair and a table. The design is inspired by zoomorphic iconography, which appears in prehistoric art and in traditional crafts such as carpet weaving and pottery. The chair measures 70 by 75 by 90 cm and is shaped for ergonomic comfort. The table measures 75 by 170 by 80 cm. Each piece is produced with an advanced three-dimensional printing system combined with fiberglass technology, and is refined by hand. Guardians aims to build a positive emotional connection between people and animals.
About Kamran Afshar Naderi
Kamran Afshar Naderi, is an architect, artist, architecture critic and co-founder of the Memar Magazine. During the past 5 years, he has been focusing on the creation of large-scale artworks on-demand. In his sculptural artwork, he uses different materials and ad-hoc techniques. Tree of Life, a 3 dimensional panel (H=9:50, W= 3.50 m), at IFCM institute in Lyon, Rose Garden 1 sculpture (H= 3.50, W = 3.50 m) at Villasufia Gallery in Tehran, Rose Garden 2 (H=6.00, W= 3.00 m) installed in a penthouse in northern Tehran, Tree of life 2 (H = 9.00, W = 3.00 m) in the lobby of a large residential tower in northern Tehran, are among his most well-known works.
Award Record
With this recognition, Kamran Afshar Naderi is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131613
- A' Design Award Page: https://competition.adesignaward.com/131613
- Media Showcase: https://www.designnewsroom.com/!131613
- Laureate Profile: https://designers.org/d/318072
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guardians Furniture Set
- Function
- Furniture Set
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Silver, Dark Gray, Gray and Gainsboro
- Images
- 5
- Client
- Villasufia
The Recognition
- Laureate
- Kamran Afshar Naderi
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131613
Credits
- Image Credits
- Photographer, Farzad Bagherzadeh, Photography, 2021
Design Details
- Unique Properties
- The Guardians is a limited-edition line of furniture. It makes a positive connection between humans and animals by its design. The chairs are designed to be ergonomic and comfortable in mind.
- Inspiration
- For millenniums, animals have been an inseparable part of human life. Zoomorphic motives dominated prehistoric art and have survived up until our era. Traditional crafts, such as carpet weaving and pottery, draw inspiration from the zoomorphic iconography. Positive human-animal relationships can provoke positive emotions, in fact, animals have been a source of inspiration for many modern artists and designers.
- Research
- In designing Guardians, the designer studied the anatomy of the animals for creating objects that evoke energy and agility.
- Challenge
- The main challenge was to meet the market demand for modern furniture in various forms of protective symbols, transforming the animal shapes to the pieces with the same emotion, joining performance and aesthetics beside emotional connection between the Guardians and the users.
- Realization and Technology
- These objects belong to a set of furniture produced by a state-of-the-art 3d printing system combined with fiberglass technology and handcrafting for the final refinements.
- Operation and Interaction
- This project is designed to encourage the sense of thinking, reasoning, and not simply disregarding the events and the world around.
- Project Duration and Location
- The project has been designed and presented in the Patternitecture exhibition in Tehran in August 2021.
- Specifications
- The size of the chair is 70*75*90 cm. The size of the table is 75*170*80 cm.
- Keywords
- Animals, Modern, Geometrical, Guardians, Furniture, zoomorphic, iconography
