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Press Release

DesignNewswire · COMO, Italy ·

Sim Code Digi Smartwatch Face by Alex Pan Yong Wins the A' Design Award in Interface, Interaction and User Experience Design

Alex Pan Yong honored for interface, interaction and user experience design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Sim Code Digi Smartwatch Face by Alex Pan Yong, designed for Artalex, has been granted the A' Design Award in the Interface, Interaction and User Experience Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Sim Code Digi Smartwatch Face

The Sim Code Digi explores how precise a watch face can be while the elegance is still expressed. By just provides the time, the date and the low-battery indicator which only shows up when the watch battery level is below 10 percent, it raises a question that how much information people really need from a watch. It not only shows how balanced can it be between the simplicity and the need of information, but also brings the time to user in a ultimate straightforward way.

About Alex Pan Yong

Pan Yong, also known as Alex, is a Singaporean artist renowned for his innovative approach to art. Graduating from Lasalle College of the Arts in 2007 with a degree in interactive art, he embarked on a journey to explore the fusion of art and technology. With a fervent belief in the transformative power of this combination, Pan Yong delves into uncharted territories where artistry meets technological prowess. His creations serve as bridges between these seemingly disparate domains, pushing the boundaries of traditional art and embracing the boundless possibilities of technology.

Award Record

Alex Pan Yong is a winner of 7 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Interface, Interaction and User Experience Design Award

The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://designers.org/design-category/interface

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Sim Code Digi Smartwatch Face
Function
Smartwatch Face
Category
Interface, Interaction and User Experience Design
Discipline
Communication Design
Industry
Software
Colors
Black, Dark Slate Gray, Light Gray and Gainsboro
Images
5
Client
Artalex

The Recognition

Laureate
Alex Pan Yong
Country
Singapore
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#131618

Credits

Image Credits
Photographer Pan Yong, Main image, 2021.; Photographer Pan Yong, Group shot, 2021.; Photographer Pan Yong, Single shot, 2021.

Design Details

Unique Properties
The Sim Code Digi explores the beauty out of the ultimate simplicity. It just tells you what time it is when you need to know. Just keeps the essentials and eliminates the rest, but it still conveys the beauty of a smartwatch. In addition of the time, the only information it provides is the low-battery indicator. However, it only shows up when the battery is below 10%.
Inspiration
This design is inspired by my previous design: Simple Code II. While Simple Code II tries to show as much information as possible at the same time still keep the simplicity, this Sim Code Digi goes the opposite. It raises the question that how much information people really need. Out of the Simple Code II, this Sim Code Digi came up. Just like its name, "Sim", it's just a kind of simulation of the time, nothing more.
Research
Nothing much about the research. The idea just came out from some experimental moves.
Challenge
The hardest part of this design is to make the overall looking elegant out of the ultimate simplicity, meanwhile it still provide user the speed of checking time.
Realization and Technology
After Simple Code II was released, I tried some other possibilities to convey the time, trying to find how much the time information and the other information (e.g date, steps) can be put together in a well-balanced way. While I was putting on and off some extra icons, one question came up: do people really need these icons? In the modern smartwatch, user is just one swipe (or tap) away from getting the additional information such as the date or the calendar, etc. So, I asked myself further more: when people raise their wrist, what is the most desired information they need? Then I tried to eliminate the steps indicator, the weather icon. The whole new look came up.
Operation and Interaction
The design is already released on Facer app. Go to Facer app or website (https://www.facer.io/u/artalex), search "Artalex", and look for the name "Sim Code" or "Sim Digi". Click the "send to watch" button to sync the design into your smartwatch. You need the Facer app installed on your smartwatch. It is also released on Google Play Store. Search "Artalex" as keyword in watch face section of Google Play Store and you will find it. It's free to download.
Project Duration and Location
The project started in June 2020 in Singapore and finished in September 2020, and is released on Facer app and Google Play Store in September 2021.
Specifications
The dimension of this design is 400 x 400px on Android watch, 360 x 360px on Samsung watch. It supports both round and square smartwatches.
Keywords
postmodern, elegant, business, casual, informative, dark, precise, innovation, battery-friendly

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